Woolworths has teamed up with ARN on a new in-store radio experience which it says will customise programming for customers while also providing more targeted advertising for B2B partners.

Radio, podcasting and music streaming are distinctively processed by consumers, leading to differences in their strengths and effectiveness as advertising channels, a new neuro research study claims.

Australian Radio Network (ARN) is claiming a world-first and significant brand results after partnering with Coles Express on its first dynamic audio advertising campaign across its broadcast radio network.

Radio network operators, Southern Cross Austereo and Australia Radio Network, have become the latest media operators to confirm staff pay cuts and reduction of hours across teams as they battle again declining advertising spend in the COVID-19 crisis.

Australian Radio Network (ARN) has confirmed the departure of chief marketing officer, Anthony Xydis, after a seven-year run.

Panelists shared their views about how brands can assess what is a good place to start with audio advertising and how they can fit it in with their wider strategy with moderator Stephanie Famolaro from the Trade Desk. And there were some bold predictions about how audio will assume primacy in a screen-less future.

Every aspect of marketing has an element of creativity, ARN’s Anthony Xydis believes. “It’s this thread, along with an understanding of the audience, that connects the entire marketing function,” he comments. “Creativity should be recognised and championed, whether it’s through great use of data right through to a brilliant campaign idea.”

Providing real-time audience insight across its national radio properties and digital and social engagement, as well as what is and isn’t working, lies at the heart of the Australian Radio Network’s (ARN) decision to launch a ‘data’ RFP.