Australian Competition And Consumer Commission (Accc)

Digital Marketing

ACCC commences fresh sweeps for greenwashing, misleading online reviews

Companies claiming environment and sustainability claims they can’t back up are being put on notice by the Australian Competition and Consumer Commission (ACCC) as it commences a fresh sweep of the Internet to scour for misleading online business reviews and marketing.

Digital Marketing

Google fined $60m for misleading use of consumer location data

Google LLC has been ordered to pay $60 million in penalties by the Federal Court for misleading consumers about use of their personal location data under the first public enforcement outcome to arise out of the ACCC’s Digital Platforms Inquiry.

ACCC: Current powers no match for Google

The ACCC’s just-released report on its inquiry into digital advertising services concludes that existing competition laws do not enable the ACCC to adequately address the sector’s competition issues and Google's dominant position in the adtech ecosystem.

Social Media

Lorna Jane slapped with $5m fine for misleading consumers

Lorna Jane has been penalised $5 million by the Federal Court after admitting it made false and misleading consumer claims around its ‘LJ Shield Activewear’ technology suggesting it would prevent customers catching Covid-19.

Digital Marketing

The US government files antitrust suit against Google

Google has been hit with an antitrust lawsuit by the US Department of Justice (DOJ) for unlawfully maintaining a monopoly in search and search advertising, in what the DOJ says is a violation of US antitrust laws.

Digital Marketing

ACCC to investigate local mobile ad market

The Australian Competition and Consumer Commission (ACCC) will start its investigation of the mobile app marketing in Australia, part of its ongoing digital platforms inquiry.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

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VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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