The seductive appeal of short-termism is "very acute" in the fast moving consumer goods space, according to Peter Field and Les Binet, two of the most influential marketing commentators in the world. And it shouldn't be.

Nestle Oceania’s director of ebusiness, strategy and marketing, Martin Brown, has taken up the chair’s post at the Australian Association of National Advertisers (AANA).

The Australian Competition and Consumer Commission (ACCC) has called on Australia’s advertising industry to further collaborate on its inquiry into the impact digital goliaths such as Facebook and Google are having on the nation’s media ecosystem.

The ACCC’s preliminary Digital Platforms Inquiry report has scored a big thumbs up from the marketing and media industry, with several praising the watchdog’s extensive investigation and “engaging” recommendations.

The Australian Association of National Advertisers (AANA) has added another three high-profile brands to its board including the CMO50’s number one for 2018, Tourism Australia’s Lisa Ronson.

WPP AUNZ has brought on former AANA chief and PwC CMO Advisory director, Sunita Gloster, as its first chief customer officer in a move it says is all about growth locally.

Consumers are a lot less interested in change than organisations are, and it’s brands who listen, rather than talk, to customers who are best placed to find this out and act on it.

Marketers must be willing to research their own product ideas, know when to call it quits on focus groups, and have the courage to stick to one creative concept and see it through.

The ‘expectation gap’ between companies and consumers has widened, with marketers rating themselves more than twice as high (106 per cent) as consumers in delivering great customer experiences (CX).

​A push towards precision marketing at scale, more in-house resourcing and rethinking creative assets are all occurring at Unilever and Telstra in Australia as the brands look to reinvent media, advertising and their agency partnerships.

​Marketers need to stop thinking about cost savings and start better articulating the value and outcome they’re delivering if they have a hope of being the strategic drivers of growth they aspire to be.

Waste, control, precision and growth: Those are the four key imperatives for marketers raised at this week’s Australian Association of National Advertisers (AANA) event in Sydney.

A record number of concerns about wagering advertising along with issues about sex and language topped the Advertising Standards Bureau’s (ASB) list of 'most complained advertisements' in 2017.

​A new report into media ad buying from the Association of National Advertisers (ANA) has slammed the lack of transparency around agency practices including cash rebates, raising significant questions about the state of the industry both abroad and locally.

The Australian Association of National Advertisers (AANA) has appointed Lion’s Matt Tapper as the new chair of its board, replacing Telstra’s Inese Kingsmill.

Innovation and big data are dominant drivers in how today’s marketers interact with customers and require a business-wide focus and long-term commitment, according to several representatives from Australia’s biggest brands.

Marketers must embrace hyper-targeting, cross-platform campaigning and advanced analytics if they’re to succeed in the digital revolution, Facebook Australia’s head of insight claims.