The Australian Association of National Advertisers (AANA) has confirmed former CEO of Free TV Australia, Julie Flynn, as its new interim CEO.

Australian Association of National Advertisers chief, John Broome, will step down from his position after a four-year term.

The Australian Association of National Advertisers (AANA) has welcomed Facebook’s decision to help fund advertising’s self-regulation process, noting it as an important milestone for the industry.

Beauty brand, LÓreal, has become the latest organisation to join the Australian Influencer Marketing Council (AiMCO) as part of efforts to elevate transparency of its influencer marketing practices. The news comes as a fresh global report highlights a raft of other Australian brands appearing to breach the recently introduced AANA Code of Ethics despite growing legal action against those who don’t follow the guidelines.

An Instagram post by The Bachelor contestant, Anna Heinrich, has become the first case to breach new distinguishable advertising rules established under the Australian Association of National Advertisers (AANA) Code of Ethics introduced this year.

The AANA has released its new code of ethics for advertising, following a comprehensive review, initiated in 2019. The new code applies to all advertising in Australia and is intended to ensure advertising is legal, honest and reflects prevailing community standards.

The AANA, IAB and MFA are calling on the entire digital advertising community to dive into the latest edition of their Australian Digital Advertising Practices in order to lift trust, transparency and knowledge of the supply chain across the industry.

Ad Standards CEO, Fiona Jolly, is set to depart from the industry body after nearly 15 years at the helm.

Local industry associations have welcomed a new UK-based study into the programmatic advertising supply chain, saying the mammoth and complex research effort shows just how urgent it is for the industry to improve transparency.

The most important thing brands can do right now is be of service to their customers. Because if you do that, your brand will improve in people’s estimations and be better off post-COVID.

Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media community. And it’s a call that’s now provoked a response from the CEO of the Australian Association of National Advertisers (AANA), John Broome, defending brand owners from cutting spend and preserving cash while reiterating the advertising community’s appreciation of trusted news sources and a commitment to working through issues.

The seductive appeal of short-termism is "very acute" in the fast moving consumer goods space, according to Peter Field and Les Binet, two of the most influential marketing commentators in the world. And it shouldn't be.

Nestle Oceania’s director of ebusiness, strategy and marketing, Martin Brown, has taken up the chair’s post at the Australian Association of National Advertisers (AANA).

The Australian Competition and Consumer Commission (ACCC) has called on Australia’s advertising industry to further collaborate on its inquiry into the impact digital goliaths such as Facebook and Google are having on the nation’s media ecosystem.

The ACCC’s preliminary Digital Platforms Inquiry report has scored a big thumbs up from the marketing and media industry, with several praising the watchdog’s extensive investigation and “engaging” recommendations.

The Australian Association of National Advertisers (AANA) has added another three high-profile brands to its board including the CMO50’s number one for 2018, Tourism Australia’s Lisa Ronson.

WPP AUNZ has brought on former AANA chief and PwC CMO Advisory director, Sunita Gloster, as its first chief customer officer in a move it says is all about growth locally.

Consumers are a lot less interested in change than organisations are, and it’s brands who listen, rather than talk, to customers who are best placed to find this out and act on it.

Marketers must be willing to research their own product ideas, know when to call it quits on focus groups, and have the courage to stick to one creative concept and see it through.

The ‘expectation gap’ between companies and consumers has widened, with marketers rating themselves more than twice as high (106 per cent) as consumers in delivering great customer experiences (CX).

​A push towards precision marketing at scale, more in-house resourcing and rethinking creative assets are all occurring at Unilever and Telstra in Australia as the brands look to reinvent media, advertising and their agency partnerships.