Australian Association Of National Advertisers (Aana)

Digital Marketing

Australian Digital Advertising Practices updated

The AANA, IAB and MFA are calling on the entire digital advertising community to dive into the latest edition of their Australian Digital Advertising Practices in order to lift trust, transparency and knowledge of the supply chain across the industry.

Leadership

Ad Standards CEO to depart

Ad Standards CEO, Fiona Jolly, is set to depart from the industry body after nearly 15 years at the helm.

Digital Marketing

IAB, AANA trade words over advertisers avoiding news coverage of COVID-19

Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media community. And it’s a call that’s now provoked a response from the CEO of the Australian Association of National Advertisers (AANA), John Broome, defending brand owners from cutting spend and preserving cash while reiterating the advertising community’s appreciation of trusted news sources and a commitment to working through issues.

Digital Marketing

Field and Binet: Addressing acute short-termism in FMCG

The seductive appeal of short-termism is "very acute" in the fast moving consumer goods space, according to Peter Field and Les Binet, two of the most influential marketing commentators in the world. And it shouldn't be.

Leadership

New chair, board members announced at AANA

Nestle Oceania’s director of ebusiness, strategy and marketing, Martin Brown, has taken up the chair’s post at the Australian Association of National Advertisers (AANA).

Digital Marketing

ANA report slams lack of transparency in media industry

​A new report into media ad buying from the Association of National Advertisers (ANA) has slammed the lack of transparency around agency practices including cash rebates, raising significant questions about the state of the industry both abroad and locally.

Leadership

Tapper takes the helm as AANA chair

The Australian Association of National Advertisers (AANA) has appointed Lion’s Matt Tapper as the new chair of its board, replacing Telstra’s Inese Kingsmill.

Leadership

Innovation and big data take centre stage during CMO panel

Innovation and big data are dominant drivers in how today’s marketers interact with customers and require a business-wide focus and long-term commitment, according to several representatives from Australia’s biggest brands.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

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