Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable cross-device audience through web, mobile, tablet and connected TVs, including iOS and Android, all linked to a 10 ID.
Digital Marketing
Industry broadcasting behemoths have welcomed news of OzTAM and Nielsen’s new integrated database aimed at providing a more complete picture of TV viewing in Australia.
Digital Marketing
Fairfax Media, News Corp and Nine have joined forces on a new digital identity co-operative aimed at making people-based marketing a reality across their media properties.
Leadership
Keeping audiences connected with music talent is about engaging at the right moment and at the right time, according to Universal Music marketing manager Chris Dyer.
Digital Marketing
Nine announced it is the first Aussie publisher to partner with LiveRamp, an Acxiom company as part of its mission to leverage data in order to boost custom audience targeting capabilities.
Digital Marketing
Fairfax Media announced an exclusive partnership with TEG Analytics (TEGA) to better leverage consumer and audience data in order to boost audience targeting capabilities for advertisers.
Digital Marketing
oOh!media has struck an exclusive long term partnership with data and analytics company, Quantium to provide out of home (OOH) advertisers with an Australia first in audience-targeting capabilities.
Digital Marketing
Ticketek has gone live with a new data management platform (DMP) that not only gives the marketing team a single customer view, it also opens up the opportunity to become a digital agency to event promoters and partners.
Digital Marketing
EHarmony has seen customer subscriptions and engagement rates leap by double digits after embarking on the biggest bespoke audience segmentation project in its eight-year history in Australia.
Digital Marketing
Ad technology player, Rakuten Marketing, has enlisted Krux’s DMP capabilities to provide better audience targeting capabilities for media buyers across consumer data.
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I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.
Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.
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In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Why it's important for me to know that? I don't get it, sorry.
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Thank you, so do I.
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