Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable cross-device audience through web, mobile, tablet and connected TVs, including iOS and Android, all linked to a 10 ID.
Digital Marketing
Industry broadcasting behemoths have welcomed news of OzTAM and Nielsen’s new integrated database aimed at providing a more complete picture of TV viewing in Australia.
Digital Marketing
Fairfax Media, News Corp and Nine have joined forces on a new digital identity co-operative aimed at making people-based marketing a reality across their media properties.
Leadership
Keeping audiences connected with music talent is about engaging at the right moment and at the right time, according to Universal Music marketing manager Chris Dyer.
Digital Marketing
Nine announced it is the first Aussie publisher to partner with LiveRamp, an Acxiom company as part of its mission to leverage data in order to boost custom audience targeting capabilities.
Digital Marketing
Fairfax Media announced an exclusive partnership with TEG Analytics (TEGA) to better leverage consumer and audience data in order to boost audience targeting capabilities for advertisers.
Digital Marketing
oOh!media has struck an exclusive long term partnership with data and analytics company, Quantium to provide out of home (OOH) advertisers with an Australia first in audience-targeting capabilities.
Digital Marketing
Ticketek has gone live with a new data management platform (DMP) that not only gives the marketing team a single customer view, it also opens up the opportunity to become a digital agency to event promoters and partners.
Digital Marketing
EHarmony has seen customer subscriptions and engagement rates leap by double digits after embarking on the biggest bespoke audience segmentation project in its eight-year history in Australia.
Digital Marketing
Ad technology player, Rakuten Marketing, has enlisted Krux’s DMP capabilities to provide better audience targeting capabilities for media buyers across consumer data.
Necessity has always been the mother of invention. And amid the challenges and uncertainty COVID-19 ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
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Kavin kyzal
How to manage social media during Covid-19
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Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia