Digital Marketing
“Any customer can have a car painted any colour ... so long as it is black”, said Henry Ford. The inventor was clearly no fan of mass customisation.
Digital Marketing
Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer experiences, to appeal to a greater number of potential customers.
Social Media
Facebook is expanding upon the privacy announcements it made in March this year, saying it is building a more privacy-focused social platform moving forward.
Leadership
Partnering for the first-time to celebrate global free cone day, Ben & Jerry’s, Shazam, and POSmusic delivered an integrated in-store activation recently, which combined curated playlists, brand audio messaging, and a specially created Ben & Jerry’s augmented reality experience.
Digital Marketing
The International Committee of the Red Cross (ICRC) has launched a new AR app to bring the reality of war closer to home for iOS app users.
Digital Marketing
STM Brands is using integrated augmented reality (AR), including interactive 3D graphics, animation and video, in a bid to deliver a new shopping experience that boosts customer engagement and brand awareness.
Digital Marketing
Australian marketers must incorporate augmented reality (AR) and ensure mobile devices are key to strategy if they are to remain relevant in an immersive, machine driven and smartphone-dominated world.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
