Aprimo

Digital Marketing

How Aprimo hopes to help marketers tackle distribution of content, funds and data

In the thick of martech and adtech convergence, it can be hard to fathom what position players outside the top five are taking in order to differentiate from the convoluted pack. But for Aprimo chief product officer, Kevin Souers, the vendor’s product roadmap can be summed up with three quick capabilities: Distribution of content, marketing funds and data.

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