Adtech player, AppNexus, now a part of Xandr, is setting its sights firmly on the future with development of an addressable, measurable, omnichannel digital media ecosystem.
As leaders move into a new calendar year, there's always the opportunity to take a close look at what is and isn’t working in their go-to-market strategies, and how things could improve. And given the rapid pace of change in the industry, it's vital leaders take stock regularly and adapt and pivot to meet ever-changing customer needs.
All the latest martech and adtech news this week from HubSpot, AppNexus, Adform, Verint, LivePerson, Flamingo Ai, BigCommerce, and Animoca Brands.
All the latest martech and adtech news this week from Salesforce, AT&T, Oracle, Insightly, Engagio, Infor, Vonage and Talend.
AT&T has confirmed it is acquiring programmatic adtech stalwart, AppNexus, ending a week of speculation about a deal and more than a year of questions around whether AppNexus would file for an IPO.
There are unconfirmed rumours AT&T is in talks to acquire private digital advertising platform, AppNexus.
All the latest martech and adtech news this week from Tableau, Pipedrive, AppNexus, Datorama, Localytics, iSynergy and Kustomer.
All the latest martech and adtech news this week from Oracle, Bluedot, dotmailer, Promo, AppNexus, Facebook, Leanplum and incites.com
All the latest martech and adtech news from Vision Critical, Adobe, Act-On Software, Mobile Embrace, AskNicely, AdRoll, AppNexus, Rubicon Project and SendinBlue.
All the latest martech and adtech news from Adobe, Mapp Digital, Zeta Global, Blis, AppNexus, [24]7, Dynamic Yield, DataXu and Placecast.
All the latest martech and adtech news from Jive, etouches, Podium, Zendesk, Outbound, Rocket Fuel, AppNexus, Ampsy and CabinetM.
All the latest martech and adtech news from Return Path, AppNexus, Sizmek, Rubicon Project, MailChimp, Tapad, LiveIntent, SugarCRM, Unlockd and Centerfield.
All the latest martech and adtech news from Emarsys, Return Path, AppNexus, I Synergy Group, Microsoft, Bpm'online, Salesfusion, Civis and MarianaIQ.
All the latest martech and adtech news from Tealium, Oracle, Adobe, Microsoft, Magento, AppNexus, DataXu, Beckon, Neustar, YesPath and ProsperWorks.
The latest weekly martech and adtech news from Act-On Software, Salesforce, Infer, MediaMath, AppNexus, The Trade Desk, LoopMe, ScribbleLive, LiveRamp and Kloudless.
All the latest martech and adtech news from Samsung, Neustar, SugarCRM, Blis, Twitter, Emarsys, SDL, AppNexus, Influitive and glispa.
All the latest martech and ad tech news from IBM, SAP, Adobe, Criteo, Radius, Blis Media, AppNexus, SpearMaven and OtherLevels.
All the latest marketing technology and ad technology news this week from Adobe, BrandMaker, Clicktail, Sprout, Vision Critical, AppNexus, Google, Contently, and SugarCRM.
The latest marketing and ad technology news this week, featuring Yahoo7, Eyeota, TrustSphere, Iterable, Hypetap, Valkre, AppNexus, DataXu, SaleCycle
The technology industry is now awash with so-called ‘unicorns’ – privately-held companies with a market valuation of US$1bn or more based on their fundraising activities. We look at 5 adtech companies who’ve made it to this prestigious tech club, and what they’re doing to achieve such lofty heights.
Programmatic ad exchange collaborations like the new APEX offering from Fairfax and Mi9 will give independent media publishers the might to fight against Silicon Valley platform giants endeavouring to own the digital advertising and content distribution space.