Digital Marketing
From the recent launch of its geotargeting strategy to the release of its first Android app in October, along with a refreshed brand identity, online retailer, The Outnet, is on a continual push to evolve the customer experience, according to its executive vice-president.
Two major brands including Qantas and realestate.com have rolled out virtual reality apps that aim to lure customers by offering life-like immersive experiences, a move that signals the future of marketing and the growing demand for an interactive relationship with customers.
Digital Marketing
Staff cuts at Lenovo and HTC, a failed patch from Google, and Samsung's latest flagship smartphones all highlight how tricky selling Android smartphones has become.
Digital Marketing
Rewardle is bringing its digital customer loyalty program to smartwatches, the Melbourne startup has announced.
Amazon has unveiled its highly anticipated entry into the smartphone market, a handset called Fire.
In bizarre circumstances, Google has announced that the next version of Android will be called KitKat, and not Key Lime Pie as previously thought. So what does it mean for Android and KitKat?
Digital Marketing
Developers can sell physical and digital items from Amazon.com within their apps using the new Mobile Associates API for Android-based devices.
Apple and Samsung were almost equally able to keep customers in their respective smartphone folds over the last 12 months, an analyst said Monday.
Social Media
Social networks are becoming a dime a dozen. Most are endless variations of the same social sharing theme, and few of them are interesting. But Hi is different. In the social-startup Mad Libs game--"It's like Airbnb for boats" or "It's like Twitter for cats"--Hi is like Instagram for writers.
Social Media
Quick Response codes were once as ubiquitous as Twitter hashtags on advertisements, but the emerging technology now seems like an afterthought. Poor QR codes--they never even stood a chance.
Emerging markets and lower prices will push worldwide smartphone shipments close to the billion-unit level this year, according to the latest forecast by IDC.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Welcome to the second episode of Launch Marketing Council’s new series exploring how Australian brands tackle launch marketing in the consumer packaged goods sector.
CMOs have an important role to play in mitigating risk and responding to cybersecurity.
The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.
Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.
Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...
Sheetal Kamble
SAP retail chief: Why more retailers need to harness data differently
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FIO Homes
How a brand facelift and content strategy turned real estate software, Rockend, around
I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...
Brad
Coles launches new sustainability initiative
Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...
Bob
How Remedy is using digital marketing and commerce to drive conversion
yo nice article
Bob
6 Ways to ramp up Social Media to Your Web Design