Digital Marketing
From the recent launch of its geotargeting strategy to the release of its first Android app in October, along with a refreshed brand identity, online retailer, The Outnet, is on a continual push to evolve the customer experience, according to its executive vice-president.
Two major brands including Qantas and realestate.com have rolled out virtual reality apps that aim to lure customers by offering life-like immersive experiences, a move that signals the future of marketing and the growing demand for an interactive relationship with customers.
Digital Marketing
Staff cuts at Lenovo and HTC, a failed patch from Google, and Samsung's latest flagship smartphones all highlight how tricky selling Android smartphones has become.
Digital Marketing
Rewardle is bringing its digital customer loyalty program to smartwatches, the Melbourne startup has announced.
Amazon has unveiled its highly anticipated entry into the smartphone market, a handset called Fire.
In bizarre circumstances, Google has announced that the next version of Android will be called KitKat, and not Key Lime Pie as previously thought. So what does it mean for Android and KitKat?
Digital Marketing
Developers can sell physical and digital items from Amazon.com within their apps using the new Mobile Associates API for Android-based devices.
Apple and Samsung were almost equally able to keep customers in their respective smartphone folds over the last 12 months, an analyst said Monday.
Social Media
Social networks are becoming a dime a dozen. Most are endless variations of the same social sharing theme, and few of them are interesting. But Hi is different. In the social-startup Mad Libs game--"It's like Airbnb for boats" or "It's like Twitter for cats"--Hi is like Instagram for writers.
Social Media
Quick Response codes were once as ubiquitous as Twitter hashtags on advertisements, but the emerging technology now seems like an afterthought. Poor QR codes--they never even stood a chance.
Emerging markets and lower prices will push worldwide smartphone shipments close to the billion-unit level this year, according to the latest forecast by IDC.
Modern organisations live and die by their ability to collect, analyse and utilise data. When ...
How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market
I feel bad for them. It's a shame they are closed now. What do you think about it?
Lisa Deleon
Dick Smith stores set to all close by 30 April