Agile

Leadership

CMO Momentum 2020: How to embrace agile marketing

At this week’s CMO Momentum virtual conference, four marketing chiefs from areas as varied as the university sector, airlines and real estate shared their insights and experience on working in an agile way in the marketing remit.

Digital Marketing

How PEXA transformed its member relationships and lifted its key MX metrics

PEXA’s mission was a humble one: transform a 150-year-old legal process for property exchanges, enabling them to be completed securely and remotely. The company did this by taking a system entrenched in manual, paper transactions, digitising it and putting it online. Yet this wasn't enough, and PEXA went further by adopting Medallia, a best-of-breed application, to transform its member feedback systems.

Leadership

Why you need to design CX change, not just do it

Too many organisations are “doing” before “designing” when it comes to digital and customer transformation, and not going deep enough into insights analysis and cultural change.

Digital Marketing

Why Tourism Victoria decided to go agile

Government agencies are not renowned for their willingness to adopt avant-garde systems and processes. But for destination marketing agency, Tourism Victoria, a decision to adopt an agile development methodology for its refreshed website has delivered greater certainty and overall value for money.

Digital Marketing

What is agile marketing and should you be sprinting to it?

Agile marketing, an adaptation of the agile software development methodology, is a real thing. If you have any doubt, check out what your competition is doing. Here seven things you need to know about agile marketing.

Leadership

Mohanbir Sawhney: Why marketers are still struggling to adopt Agile

Much has been written about the emergence of Agile processes in marketing. But while interest in Agile is strong for many marketers, according to noted marketing authority, Professor Mohanbir Sawhney, efforts are being hampered by decades of ingrained processes.

CMO50 #5: Vittoria Shortt, Commonwealth Bank

Building up the right marketing skillsets in data, technology and agility are so important to the Commonwealth Bank, it’s kicked off its own marketing academy to foster them. Head of marketing and strategy, Vittoria Shortt, explains why.

Leadership

5 lessons for companies to become more agile

The globally competitive landscape is putting pressure on organisations to find innovative and more rapid-fire ways to improve their products and service offerings. One principle and practice helping to achieve this is a sustainable agile environment. Keynote speakers at this year’s 2015 Agile Australia conference in Sydney revealed their top lessons around building a successful agile environment and culture.

Leadership

How innovation labs are helping organisations think like startups

In recent years, there has been a strong focus on organisations embracing ‘innovation’ as a means of gaining competitive advantage. But with the term innovation seemingly resisting definition, it is not surprising the paths organisations are taking to innovate are following a number of routes.

Leadership

Marketing's time to embrace test-and-learn

There is a mantra in the technology startup community that says failure is actually a good thing. That people who try something and fail are actually better investments than those who try nothing, or who have never known failure. This same ethos is also starting to find favour within some marketing teams.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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