Agile Marketing

Leadership

CMO Momentum 2020: How to embrace agile marketing

At this week’s CMO Momentum virtual conference, four marketing chiefs from areas as varied as the university sector, airlines and real estate shared their insights and experience on working in an agile way in the marketing remit.

Leadership

Predictions 2018: 5 ways the CMO role will change

Experts warn that as pressure mounts to deliver more business growth and meet customer expectations against a backdrop of tighter budgets and economic conditions, the role of the CMO will need to rapidly evolve in 2018.

Leadership

Rolling out agile marketing at Deakin

If this year’s CMO50 nominations are anything to go by, ‘agile’ has become the buzzword of 2017. Marketers striving to build more adaptability, resiliency and a culture of continuous improvement are all turning to the lessons of software’s Agile methodology as a way of reshaping their function for the future, albeit with varying degrees of success.

Leadership

CMO50 2017 #1: Barni Evans

Getting specialist marketers to appreciate each other’s prowess is one thing; getting them to work truly collaboratively is another. Which is why Sportsbet’s CMO and now chief commercial officer, Barni Evans, decided to switch around his brand and creative head with his head of media and data-driven marketing.

Digital Marketing

How these 4 brands are getting value out of growth hacking

Growth hacking - which uses rapid experimentation and new tools and techniques to engage and grow a business's customer base - is popular with not only the startup community, where it was born, but with big companies recognising its promise and appeal in building their overall customer base.

Digital Marketing

Why Tourism Victoria decided to go agile

Government agencies are not renowned for their willingness to adopt avant-garde systems and processes. But for destination marketing agency, Tourism Victoria, a decision to adopt an agile development methodology for its refreshed website has delivered greater certainty and overall value for money.

Leadership

Marketing's time to embrace test-and-learn

There is a mantra in the technology startup community that says failure is actually a good thing. That people who try something and fail are actually better investments than those who try nothing, or who have never known failure. This same ethos is also starting to find favour within some marketing teams.

Leadership

An innovation revolution

The rapid march of technology and changing consumer expectations are driving organisations to release new products and services at an ever increasing rate. In marketing, this translates to delivering campaigns and interactions at greater speed, with flexibility and customer responsiveness to match. But if handled poorly, such rapid product and process development can also translate to a drop in quality.

Digital Marketing

How Seek is using continuous delivery to bring agility to marketing

Agile development abandons traditional notions of lengthy planning and development cycles with testing at the end in favour of rapid prototyping, development and ongoing testing. That same thinking is starting to find its way into other business processes, and marketing is no exception.

Leadership

CMO food for thought: Agile marketing

In our latest Food for Thought series with leading marketers, we asked three brands: What does agile marketing and being responsive mean, and how do CMOs achieve it?

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Bob

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yo nice article

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Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

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yes AI should be a course so many People Use AI https://g-techsolutions.com...

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Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

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Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

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