Agile Marketing

Leadership

CMO Momentum 2020: How to embrace agile marketing

At this week’s CMO Momentum virtual conference, four marketing chiefs from areas as varied as the university sector, airlines and real estate shared their insights and experience on working in an agile way in the marketing remit.

Leadership

Predictions 2018: 5 ways the CMO role will change

Experts warn that as pressure mounts to deliver more business growth and meet customer expectations against a backdrop of tighter budgets and economic conditions, the role of the CMO will need to rapidly evolve in 2018.

Leadership

Rolling out agile marketing at Deakin

If this year’s CMO50 nominations are anything to go by, ‘agile’ has become the buzzword of 2017. Marketers striving to build more adaptability, resiliency and a culture of continuous improvement are all turning to the lessons of software’s Agile methodology as a way of reshaping their function for the future, albeit with varying degrees of success.

Leadership

CMO50 2017 #1: Barni Evans

Getting specialist marketers to appreciate each other’s prowess is one thing; getting them to work truly collaboratively is another. Which is why Sportsbet’s CMO and now chief commercial officer, Barni Evans, decided to switch around his brand and creative head with his head of media and data-driven marketing.

Digital Marketing

How these 4 brands are getting value out of growth hacking

Growth hacking - which uses rapid experimentation and new tools and techniques to engage and grow a business's customer base - is popular with not only the startup community, where it was born, but with big companies recognising its promise and appeal in building their overall customer base.

Digital Marketing

Why Tourism Victoria decided to go agile

Government agencies are not renowned for their willingness to adopt avant-garde systems and processes. But for destination marketing agency, Tourism Victoria, a decision to adopt an agile development methodology for its refreshed website has delivered greater certainty and overall value for money.

Leadership

Marketing's time to embrace test-and-learn

There is a mantra in the technology startup community that says failure is actually a good thing. That people who try something and fail are actually better investments than those who try nothing, or who have never known failure. This same ethos is also starting to find favour within some marketing teams.

Leadership

An innovation revolution

The rapid march of technology and changing consumer expectations are driving organisations to release new products and services at an ever increasing rate. In marketing, this translates to delivering campaigns and interactions at greater speed, with flexibility and customer responsiveness to match. But if handled poorly, such rapid product and process development can also translate to a drop in quality.

Digital Marketing

How Seek is using continuous delivery to bring agility to marketing

Agile development abandons traditional notions of lengthy planning and development cycles with testing at the end in favour of rapid prototyping, development and ongoing testing. That same thinking is starting to find its way into other business processes, and marketing is no exception.

Leadership

CMO food for thought: Agile marketing

In our latest Food for Thought series with leading marketers, we asked three brands: What does agile marketing and being responsive mean, and how do CMOs achieve it?

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Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...

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Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

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Why flipping Status Quo Bias is the key to B2B marketing success

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Report: 4 ways to generate customer loyalty

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Great post, thanks for sharing such a informative content.

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APAC software company brings on first VP of growth

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

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Gartner 2022 Digital Experience Platforms reveals leading vendor players

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Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

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