A new programmatic digital marketing platform is giving Raine & Horne property listings and managed sites up to 17 times more exposure in front of buyers and tenants and 12 times the industry average clickthrough rates.

The onus is on client-side marketers to keep themselves educated on the latest advertising technology platforms if they want to drive more efficient and valuable customer engagement, Lenovo’s digital and social marketing leader, Danielle Uskovic, says.

All the latest martech and adtech news this week from Google, AdRoll, YouTube, Ogury, Magento, and more.

It is imperative marketers better understand artificial intelligence (AI), otherwise they could end up measuring the wrong thing and miss the right digital advertising opportunities.

All the latest martech and adtech news this week from LiveRamp, Radius, Thunder, Google, SmartMeasures, Tapad and more.

All the latest martech and adtech news this week from LogMeIn, Adobe, RhythmOne, Lotame, DataWatch, Criteo, Instapage and Seismic

CMO's top 8 martech stories for the week from AppLift, Episerver, Marketo, comScore, and more.

Australian marketers must incorporate augmented reality (AR) and ensure mobile devices are key to strategy if they are to remain relevant in an immersive, machine driven and smartphone-dominated world.

Telstra is writing off investment in fledging video adtech and platform player, Ooyala, and will exit the adtech side of the business after it failed to meet performance expectations.

All the latest martech and adtech news this week from Facebook, Flamingo AI, Salesforce, ContentSquare, and more.

​Vicki Lyon has been appointed chief digital officer of the Audited Media Association of Australia (AMAA) to lead the evolution of the AMAA’s digital services to support the industry.

All the latest martech and adtech news this week from IBM, Salesforce, Digimind, Taboola, and more.

A new Australian company is hoping to shake up the traditional media landscape with a fresh online marketplace for ad trading.

Data sharing is becoming increasingly common as organisations strive to better know their audiences.

Salesforce is rolling out its own data management platform (DMP) to marketing teams globally after successfully trialling the acquired technology across its Australian operations.

The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement.

All the latest martech, adtech and customer technology news from engaged:BDR, Optus, Microsoft, Gaze, Act-On Software and Criteo.

Fairfax has struck a deal with Google to bolster its programmatic advertising and digital audience efforts across flagship media titles including The Sydney Morning Herald, The Age, the Australian Financial Review and Canberra Times.

All the latest martech, adtech and customer technology news from Zeta Global, Blis, dataxu, AdRoll, Sprout Social and Amobee.

All the latest martech, adtech and CX tech news from Salesforce, Aprimo, Adobe, Microsoft, Marketo, Freshdesk, Sprinklr, Tibco, The Trade Desk, Drawbridge, Tapad and Sizmek.

All the latest martech and adtech news from Salesforce, Aprimo, Criteo, ShareRoot, Acquia, Brandwatch, MediaMath and 250ok.