Adtech

Digital Marketing

Gumtree launches new ad platform

Online marketplace, Gumtree, has released a new ad platform combining first-party data, predictive purchasing technology, new native products and content innovations to enable brands to engage with customers.

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State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Gartner: Digital isn't enough of a superpower for CMOs anymore

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I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

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CMO's top 8 martech stories for the week - 9 June 2022

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Creating a marketplace for wellness

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"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

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As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

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How JobAdder's CMO is bringing the human truth to B2B rebranding

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Web Events

State of the CMO 2022: Marketing’s evolving role

Tackling modern marketing's creative gap

Narrowing the Customer Expectation Gap through Data-driven Experiences

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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