All the latest martech and adtech news this week from Adobe, IBM, Apple, Daisee, Suzy, 6Sense and more.

Modernising technology architecture and talent amplification are the two biggest macro challenges facing brands looking to make experience the cornerstone of their corporate strategy, Adobe’s executive VP of digital marketing, Brad Rencher, says.

Three months in to a marketing technology-led transformation to bring voice of the customer in to the Village Roadshow business, digital and customer marketing leader, Clare Smith, rolled out a DMP trial. It was a big mistake.

​Creating a common data language to build a single customer experience record, customisable AI modelling and integration between creative assets and media targeting, are among the major product enhancements announced by Adobe at this year’s digital marketing summit.

​Growing volumes of data generated through emerging technologies such as artificial intelligence, voice interaction and mixed reality could see consumers outsourcing their own identity management as the very nature of value-driven exchange between brand and consumer transforms.

All the latest martech and adtech news this week from Adobe, Google, Facebook, Podible, Outbrain, and more.

Adobe and Salesforce are leading the pack of enterprise marketing software suite providers, a new Forrester report claims.

All the latest martech and adtech news this week from LogMeIn, Adobe, RhythmOne, Lotame, DataWatch, Criteo, Instapage and Seismic

The decision to start small and gain quick email wins through AI-powered subject lines and content choices has given Virgin Holidays’ customer lifecycle leader the leadership buy-in to transform its entire communications approach.

Adobe, IBM, Liferay and Sitecore have clinched top spots on the coveted leaders quadrant in Gartner's newly created Magic Quadrant for Digital Experience Platforms.

All the latest martech and adtech news this week from InMobi, Salesforce, Demandbase, Adobe, Canva, Talkwalker, Visto, and ContentSquare.

More than 50 per cent of office workers across Asia-Pacific rate access to cutting-edge technology in the workplace above perks such as food and office design, a new report claims. Yet with artificial intelligence (AI) predicted to eradicate 40 per cent of Australian jobs in the next 10-15 years, more companies need to be mindful of seeding control to next-generation technologies or losing sight of the human in the midst of the next wave of organisational change.

All the latest martech, adtech and CX tech news from Salesforce, Aprimo, Adobe, Microsoft, Marketo, Freshdesk, Sprinklr, Tibco, The Trade Desk, Drawbridge, Tapad and Sizmek.

Swinburne University of Technology’s marketing chief, Sarah Graham, says her vision is to create a lifetime of value for its customers to derive a lifetime of value from them.

All the latest martech and adtech news from Adobe, Marketo, Sitecore, Blis, Optimizely, Maximizer and more

Adobe has poached Experian’s A/NZ managing director to take over the reins for Australia and New Zealand following the departure of Chris Skelton.

All the latest martech and adtech news from Vision Critical, Adobe, Act-On Software, Mobile Embrace, AskNicely, AdRoll, AppNexus, Rubicon Project and SendinBlue.

All the latest martech and adtech news from Adobe, Marketo, Google, Qualtrics, Freshworks, Wrappli, Amplero, Meltwater and Cake.

All the latest martech and adtech news from Adobe, Mapp Digital, Zeta Global, Blis, AppNexus, [24]7, Dynamic Yield, DataXu and Placecast.

Marketing wasn’t Alexis Denby’s first pick for a career. Cutting up dead bodies was.

The need to reduce campaign delivery from 22 weeks to a matter of days has kickstarted a direct marketing transformation at IAG that sees the ASX-listed insurance giant not only replacing and centralising its core marketing technology stack, but also rethinking its customer approach.