All the latest martech and adtech news from SAP, Adobe, Unruly, Aprimo, Springbot, Skyhook, Stackla, Rubicon Project, Pronto Software and AppsFlyer.

All the latest marketing technology and ad technology news from Oracle, Adobe, MediaMath, xAd, Adyoulike, Nielsen, Ipsos, Eyeota, Lattice Engines, Flamingo and Facebook.

Adobe has taken another definitive step into the adtech space, acquiring video programmatic technology vendor, TubeMogul, in a deal worth US$540 million.​

All the latest martech and adtech news from Tealium, Oracle, Adobe, Microsoft, Magento, AppNexus, DataXu, Beckon, Neustar, YesPath and ProsperWorks.

Adobe and Microsoft have inked a partnership that will see the digital marketing giant’s Marketing Cloud running on Microsoft’s Azure cloud.

All the latest martech and adtech news this week from TubeMogul, Zeta Interactive, Acxiom, Sizmek, Google Analytics, Adobe, Episerver, Ogury, Dentsu, Infer, Leadscape and LeanData.

Social content and media management must become less of a channel exercise and more about an organisation’s ability to publish, engage and measure social business in a unified way.

At Adobe’s flagship Digital Marketing Summit, executive VP and general manager of digital marketing, Brad Rencher, proclaimed the rise of a third wave of enterprise transformation where experience is the competitive advantage.

All the latest martech and ad tech news from IBM, SAP, Adobe, Criteo, Radius, Blis Media, AppNexus, SpearMaven and OtherLevels.

It’s a no-brainer that marketers want to reach their intended audience in the most efficient way possible. This promise of greater efficiency lies at the heart of the concept of people-based marketing, a digitally driven method of finding and serving the right advertising and content to the right individuals.

This week's roundup of top martech and ad tech stories from Adobe, Peazie, Avention, Appboy, Everstring, Lattice Engines, ShareRoot, eLoyalty, Verizon, Marchex and CoTe.

Adobe has acquired content management technology provider, Livefyre, adding yet another string to its Marketing Cloud bow.

Deploying a new marketing technology stack might require a functional shift, operational rethink and significant project management skills, but it’s the people transformation that has presented the biggest hurdle for HCF’s CMO, Jenny Williams.

All the latest marketing and ad technology news this week from Adobe, Lotame, Domo, Hootsuite, YesPath, Mobify, Moat, Slack, Lookerbot and Acquia.

Organisations are entering the third wave of enterprise transformation where experience is the competitive advantage, Adobe’s digital marketing leader claims.

There is so much incremental power in doing the small, practical things for customers over tackling the big, exciting experience game changers, according to the CMO of McDonald's.

A fresh cooperative to drive people-based marketing, along with new machine learning and data science capabilities, are among the latest enhancements to Adobe’s Marketing Cloud offering.

Sydney Opera House has struck a two-year partnership with Adobe to roll out the vendor’s complete Marketing Cloud stack as part of its digital transformation plans.

All the latest marketing technology and ad technology news this week from Adobe, BrandMaker, Clicktail, Sprout, Vision Critical, AppNexus, Google, Contently, and SugarCRM.

This week's top marketing and ad tech stories features Adobe, Salesforce, Software AG, StructuredWeb, Adestra, VoiceBase, Estimote, IBM, Infinite Analytics and Narrative Science.

Adobe, Oracle, Salesforce and Marketo are leading the pack when it comes to providing digital marketing platforms, new Gartner research reports.