All the latest martech and adtech news from Zoho, Qualtrics, SAP, Validity, Conversica, Odaseva, Swiftline, SAS and Databricks.
All the latest martech and adtech news this week from Zeta, Terminus, mParticle, ActiveCampaign, Qualtrics, Qlik, Sitecore and BlueShift.
All the latest martech, customer and adtech news from 6sense, Acquia, Neustar, Tableau, Impact, Outbrain, Blippar and ActionIQ
All the latest martech, customer and adtech news from Impact, Integral Ad Science, Verint, Confirmit and FocusVision, HypeAuditor, Bristlecone and Sitecore, Silverbullet and Talend
All the latest martech and adtech news this week from Oracle, Cheetah, Blis, Sprinklr, ZoomInfo, SAP and Demandbase
Planning, embracing change and transforming familiar approaches will be critical to success for B2B leaders, according to Forrester's SiriusDecisions research team. And leaders across the revenue engine will need to accelerate the shift toward digitisation, buyer-centricity and customer obsession.
“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael Kostow.
With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.
Investment in an account-based marketing (ABM) strategy and tech is enabling digital intelligence platform vendor, FullStory, to attract and boost new enterprise-grade client engagement by upwards of 75 per cent.
Aligning sales and marketing teams and securing executive buy-in are arguably the hardest parts of adopting an account-based marketing (ABM) strategy, Aprimo’s global demand generation and ABM marketing leader says.
Take a dive into any B2B marketing playbook today and you’re likely to encounter account-based marketing (ABM) in the mix.
All the latest martech and adtech news this week from Terminus, Intercom, Engagio, LiveTiles, Informatica, Native, Blueshift and Quantum Metric.
Account-based marketing is front and centre for Marketo under its new owner, Adobe, and the group is claiming a world-first on conversational ABM to prove it.
A real-time customer data engine and platform, Customer Experience cloud improvements, a new Commerce Cloud and integration of Marketo into Marketing Cloud are among Adobe’s latest efforts to deliver the customer experience management vendor of choice to enterprises.
As leaders move into a new calendar year, there's always the opportunity to take a close look at what is and isn’t working in their go-to-market strategies, and how things could improve. And given the rapid pace of change in the industry, it's vital leaders take stock regularly and adapt and pivot to meet ever-changing customer needs.
If there’s one attribute Martyn Etherington is counting on to realise his ambitious brand transformation plans at Teradata, it’s bravery.
All the latest martech and adtech news this week from InMobi, Salesforce, Demandbase, Adobe, Canva, Talkwalker, Visto, and ContentSquare.
Marketing automation may have helped reduce the gap between sales and marketing teams, but it’s also causing many marketers to think too linearly about their customers, according to Domo’s VP of marketing.
CMO recently held a roundtable in partnership with Marketo on how to build a successful account-based marketing strategy. Here are pictorial highlights from the exclusive lunch event. Photos by Dave Thompson
Seven marketing technology vendors have come together to launch the Account-Based Marketing (ABM) Leadership Alliance aimed at helping B2B marketers with their targeted accounts strategy.
Aruba Networks marketing director, Gregory Yatman, has been a proponent of account-based marketing (ABM) for five years, first coming across the concept while working at software integration firm, Avanade. Today, he’s spearheading ABM’s rollout within Aruba, a B2B networking technology firm that was acquired by HP last year.