Navigating this new world of for-purpose consumers requires marketers to start thinking more like activists and less like marketers, says co-founder of Activista LA, Beto Fernandez.

The AANA has released its new code of ethics for advertising, following a comprehensive review, initiated in 2019. The new code applies to all advertising in Australia and is intended to ensure advertising is legal, honest and reflects prevailing community standards.

The shift towards online advertising will continue and it’s share of total media spend will accelerate with the COVID-19-related economic crisis, according to new research from the Australian Association of National Advertisers (AANA) and Ipsos.

The most important thing brands can do right now is be of service to their customers. Because if you do that, your brand will improve in people’s estimations and be better off post-COVID.

​Brands not only need to be purpose led, they must bring soul into their storytelling if they want to build cultural cut through with modern consumers, Universal Music Group’s chief of possibilities says.

The advertising industry code of ethics is due for a full review and industry consultation the Australian Association of National Advertisers (AANA) has announced.

The need for cross-media measurement is the standout recommendation from the upcoming IAB Future of Measurement report, due out later this month. But getting there will require cooperation and starting small.

​Gai Le Roy has been appointed CEO of Interactive Advertising Bureau (IAB) Australia today, following her four-month role as interim CEO, and immediately launched a new Industry Charter.

Marketers must be willing to research their own product ideas, know when to call it quits on focus groups, and have the courage to stick to one creative concept and see it through.

The AANA, IAB and MFA are positioning their first joint, cross-industry digital advertising practices as a way to restore trust and drive up credibility across the ecosystem of supplier, advertisers, publishers and technology providers.

The AANA and Advertising Standards Bureau will join forces at a board level in a move the pair say will future-proof and streamline Australia’s self-regulatory system for advertising while still retaining the independence of the complaints body.

Nearly 60 associations and commissions, media houses and brands have submitted to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms inquiry, it was revealed today.

The AANA has hatched, for the first time, an advertising sentiment index (ASI) that will regularly measure the Australian community’s perception of advertising issues and content on an ongoing basis at an industry level.

The AANA, Interactive Advertising Bureau (IAB) of Australia and Media Federation of Australia have banded together to work on a common operating standards framework aimed at improving transparency in the digital advertising supply chain.

Balancing short-term growth and brand building while leveraging the right data to serve the customer continues to present both challenges and opportunities, local marketers say.

​Having a great boss that challenges and supports you, being brave enough to see risky ideas through, capitalising on customer insights and failing are just some of the lessons CMO of Three UK, Shadi Halliwell, has learnt over the course of her marketing career.

The AANA is embarking on a review of its self-regulatory system for the advertising industry as it strives to keep “draconian” measures from hindering the future prosperity of advertising, its chief says.

Former Unilever and Kellogg’s marketing leader, John Broome, has been confirmed as the next CEO of the Australian Association of National Advertisers (AANA).

AANA CEO, Sunita Gloster, is switching the advertising association for Network Ten, taking up a role as chief commercial and strategy officer at the embattled broadcaster.

​Ebiquity chief strategy officer, Nick Manning, delivered a scathing review of the media supply chain at last week’s AANA event, attacking programmatic and highlighting some of the other major challenges associated with the lack of media transparency in the advertising industry.

​Controversial comments made by Procter and Gamble’s brand chief, Marc Pritchard, about the “murky” and “fraudulent” digital marketing practices - and the FMCG giant’s plans to overhaul its agency contracts and embrace transparency and viewability standards - has met with agreement and welcome relief by some industry players.