​Give Dove a break: Creatives respond to social media backlash on ‘racist Dove ad’

Leading creative agency experts say the backlash from the ad was too severe and avoiding social media disasters is harder than it looks

  • The social media ad abridged the longer TVC turning the initial message of celebrating diversity upside down into allegations of racism

  • The Works’ creative partner, Paul Swann, says there's no hard and fast rule to social ads, but contextual reviewing of the content is wise

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