Slideshow

In pictures: CMO/ADMA/Alterian Sydney roundtable: Stop optimising channels, start optimising customer opportunities

Marketing and digital leaders from the likes of Sheike, Metcash, Bupa, MetLife, IAG and Vodafone joined CMO and ADMA for an exclusive executive roundtable to discuss how to reorient marketing around customer opportunities. The event was sponsored by Alterian.

  • The joint CMO and ADMA roundtable, sponsored by Alterian, was held at Bentley restaurant and bar in Sydney

  • Commonwealth Bank executive manager of consumer marketing strategy, Anna Bay

  • Sheike's head of brand and digital, Morgan Jenkins

  • Alterian's Hana Mujadzic

  • Alterian's VP APAC, Vinnie Mistry

  • ADMA CEO, Jodie Sangster

  • AMEX's marketing director, foreign exchange, Ruth Standring

  • MetLife's Paul Bennett

  • NAB's Maryjane Aviles

  • Vodafone head of customer value management, Lea Wright

  • Bupa loyalty campaign leader, Sharon Adler

  • Metcash group customer relationship manager, Jo Lloyd

  • Tyres4U general manager of marketing, Greg Stone

  • Cronulla Sharks head of strategy and development, Jonathan Prosser

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