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The roundtable was hosted by CMO and ADMA and sponsored by Signal
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IAG personalisation engineering director, Wilem Paling
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ADMA CEO, Jodie Sangster
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Guests at the roundtable in Sydney debated which comes first: The data or the customer journey and segmentation strategy
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Chartered Accountants customer insights manager, Oliviz Holtz
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Signal MD AU/NZ & SE Asia, Warren Billington
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Qantas Loyalty CMO, Jo Boundy
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Metcash group customer engagement and digital strategy manager, Lee Martin
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Hudson director of customer experience, Joanne Stone
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MetLife head of marketing and client experience, Paul Bennett
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CMO Editor, Nadia Cameron (left) and Optus director of business retention and loyalty, Fiona Tipping
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Commonwealth Bank client engagement manager, Hayley Bates
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Tic Toc Home chief marketing and communications officer, Andy Rice
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Vodafone head of SMB, Stephanie Howe
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AMEX senior marketing manager, Julian Croft
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Signal senior solutions consultant, Sam Philp
In pictures: Conquering customer loyalty with connected and relevant experiences
23 Photos
CMO and ADMA recently joined forces with Signal to run a roundtable in Sydney looking at how marketers can improve the way they interact with customers by using data for more relevant experiences. Here are pictorial highlights from the lunch.
