In pictures: Conquering customer loyalty with connected and relevant experiences

​CMO and ADMA recently joined forces with Signal to run a roundtable in Sydney looking at how marketers can improve the way they interact with customers by using data for more relevant experiences. Here are pictorial highlights from the lunch.

  • The roundtable was hosted by CMO and ADMA and sponsored by Signal

  • IAG personalisation engineering director, Wilem Paling

  • ADMA CEO, Jodie Sangster

  • Guests at the roundtable in Sydney debated which comes first: The data or the customer journey and segmentation strategy

  • Chartered Accountants customer insights manager, Oliviz Holtz

  • Signal MD AU/NZ & SE Asia, Warren Billington

  • Credit: CMO

    Qantas Loyalty CMO, Jo Boundy

  • Metcash group customer engagement and digital strategy manager, Lee Martin

  • Hudson director of customer experience, Joanne Stone

  • MetLife head of marketing and client experience, Paul Bennett

  • CMO Editor, Nadia Cameron (left) and Optus director of business retention and loyalty, Fiona Tipping

  • Commonwealth Bank client engagement manager, Hayley Bates

  • Tic Toc Home chief marketing and communications officer, Andy Rice

  • Vodafone head of SMB, Stephanie Howe

  • AMEX senior marketing manager, Julian Croft

  • Signal senior solutions consultant, Sam Philp

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