Slideshow

In pictures: Making your account-based marketing strategy sing

27 Photos Nadia Cameron (CMO)

CMO recently held a roundtable in partnership with Marketo on how to build a successful account-based marketing strategy. Here are pictorial highlights from the exclusive lunch event

  • CMO and Marketo's roundtable on account-based marketing was held at the QT Hotel in Sydney

  • Fran Avon, executive manager, marketing, fundraising and volunteering, Wesley Mission

  • Collin Duff-Tytler, marketing programs and communications manager, Fujitsu

  • The panel (from left): Ansell's Mitchell Mackay, Marketo's Ross Macrae, Aruba's Gregory Yatman and CMO's Nadia Cameron

  • The roundation opens with a panel discussion on how to tackle account-based marketing (from left): Ansell's Mitchell Mackay, Marketo's Ross Macrae and Aruba's Gregory Yatman

  • The panel (from left): Ansell's Mitchell Mackay, Marketo's Ross Macrae, Aruba's Gregory Yatman and CMO's Nadia Cameron

  • Marketo senior solutions consultant, Ross Macrae

  • Paul Bennett, head of marketing and customer experience, MetLife

  • Jacquie Leech, marketing manager, Hostworks

  • Frank Mellish, CMO, Deloitte Australia

  • Greg Taylor, managing director, Marketo

  • Vicki Flower, manager, customer and market insights, Fujixerox

  • Eamon Williams, enterprise account director, Marketo

  • Veronika Birnkammer, marketing director, SAP A/NZ

  • Margaret Welna, marketing manager, Artis Group

  • Greg Taylor, managing director, Marketo

  • Mitchell Mackey, APAC marketing director, Ansell

  • Kevin Ryder vice-president, global marketing, IR

  • John Chalmers, director of marketing communications, UTS

  • Vicky Mann, head of marketing, Fuji Xerox Document Management Solutions

  • Pam Fleming manager, customer and market insights, Fujixerox

  • Gregory Yatman, marketing director A/NZ, Aruba Networks

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