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ADMA CEO, Jodie Sangster, addresses 700 guests
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The 2014 AC&E Awards
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Apps winner: Penny the Pirate for Luxottica/OPSM by Saatchi & Saatchi
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Jodie Sangster
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Data Visualisation: Working Capital ‘See more inside’ for Commonwealth Bank, by M&C Saatchi
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E-commerce Website & Marketing: Michael Hill International by Amblique
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Social Commerce: #SPCSunday for SPC by Leo Burnett Melbourne
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Host for th evening, Cal Wilson
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Guests at The Star
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The team from NAB Trade
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Most Effective Use of Content: Melbourne Remote Control Tourist, for Tourism Victoria by Clemenger BBDO Melbourne
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Data Visualisation: Working Capital ‘See more inside’ for Commonwealth Bank, by M&C Saatchi
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The winners' trophies
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ADMA Young Marketer of the Year: Allister Hercus, Social Media Strategist, MEC
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The Jon Clark Award for Outstanding Contribution winner: Julie Dormand, managing director, MercerBell
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McCann Melbourne received three trophies for their Phubbing Campaign for Macquarie Dictionary, winning the Digital and Social Advertising, Branded Content and Integrated Campaign (small budget)
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GAYTMs for ANZ by Whybin\TBWA Group Melbourne won Best Integrated Campaign, PR Campaign, Art Direction, David Ogilvy Courageous Client Award and the Lester Wunderman Grand Prix Award
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Customer Acquisition Campaign: Air Force Medical Specialist Reserve for Defence Force Recruiting by GPY&R Melbourne
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Best Use of Search: The Last Mile for Amaysim, by FirstClick Consulting
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Digital, Website & Microsites : Footify FM for NAB, by Clemenger BBDO Melbourne
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Ambient or Experiential: Human Walking Program for the Lost Dogs Home, by GPY&R Melbourne
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Innovation Award: Columbus and Clemenger DDBO Melbourne for the Melbourne Remote Control Tourist Campaign for Tourism Victoria.
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The VML Australia table
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Post-award ceremony antics
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In pictures: AC&E Awards presented by ADMA hit The Star
28 Photos
About 700 marketing and advertising industry representatives descended on The Star casino in Sydney last night to celebrate the new-look AC&E Awards, presented by ADMA. Here are some pictorial highlights from the winners' podium