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In pictures: AC&E Awards presented by ADMA hit The Star

28 Photos CMO staff (CMO)

About 700 marketing and advertising industry representatives descended on The Star casino in Sydney last night to celebrate the new-look AC&E Awards, presented by ADMA. Here are some pictorial highlights from the winners' podium

  • ADMA CEO, Jodie Sangster, addresses 700 guests

  • The 2014 AC&E Awards

  • Apps winner: Penny the Pirate for Luxottica/OPSM by Saatchi & Saatchi

  • Jodie Sangster

  • Data Visualisation: Working Capital ‘See more inside’ for Commonwealth Bank, by M&C Saatchi

  • E-commerce Website & Marketing: Michael Hill International by Amblique

  • Social Commerce: #SPCSunday for SPC by Leo Burnett Melbourne

  • Host for th evening, Cal Wilson

  • Guests at The Star

  • The team from NAB Trade

  • Most Effective Use of Content: Melbourne Remote Control Tourist, for Tourism Victoria by Clemenger BBDO Melbourne

  • Data Visualisation: Working Capital ‘See more inside’ for Commonwealth Bank, by M&C Saatchi

  • The winners' trophies

  • ADMA Young Marketer of the Year: Allister Hercus, Social Media Strategist, MEC

  • The Jon Clark Award for Outstanding Contribution winner: Julie Dormand, managing director, MercerBell

  • McCann Melbourne received three trophies for their Phubbing Campaign for Macquarie Dictionary, winning the Digital and Social Advertising, Branded Content and Integrated Campaign (small budget)

  • GAYTMs for ANZ by Whybin\TBWA Group Melbourne won Best Integrated Campaign, PR Campaign, Art Direction, David Ogilvy Courageous Client Award and the Lester Wunderman Grand Prix Award

  • Customer Acquisition Campaign: Air Force Medical Specialist Reserve for Defence Force Recruiting by GPY&R Melbourne

  • Best Use of Search: The Last Mile for Amaysim, by FirstClick Consulting

  • Digital, Website & Microsites : Footify FM for NAB, by Clemenger BBDO Melbourne

  • Ambient or Experiential: Human Walking Program for the Lost Dogs Home, by GPY&R Melbourne

  • Innovation Award: Columbus and Clemenger DDBO Melbourne for the Melbourne Remote Control Tourist Campaign for Tourism Victoria.

  • The VML Australia table

  • Post-award ceremony antics

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