In pictures: Customer 360 Symposium hits the Hunter Valley

More than 150 marketing, customer experience, data and business leaders descended on the Crown Plaza Hunter Valley to participate in the first Customer 360 Symposium run by Ashton Media. CMO was on the scene and presents you with some pictorial highlights

  • Omni-channel retail took centre stage as marketers debated its influence on customer engagement (from left): Auto & General's Jonathan Kerr; Optus Business' Karen Platt; Super Retail Group's Kevin McAulay; and NIB Health Funds' Rhod McKensey

  • Dell global director of customer quality, Bill Butler

  • Session focus during the Customer 360 Symposium

  • Corporate anthropologist, Michael Henderson, shared fascinating insights into the nature of culture and why more organisations should be tapping into this to improve customer engagement

  • Sharing insights around the table at the event

  • RateCity CEO, Alex Parsons

  • Allegiance director of product marketing, Andrew McInnes, discussed examples of how brands such as Aero Mexico are improving customer experience program feedback to generate new business actions

  • Keynote presentation during the Customer 360 Symposium

  • Former Best Western Hotels European director of marketing and ecommerce, Tim Wade

  • During the event, attendees were given the opportunity to spend the last 10 minutes of every keynote presentation discussing questions, thoughts and experiences around the table

  • Bankwest executive manager of analytical marketing, Simon Edwards

  • Wine tasting experience at Mt Pleasant

  • Some guests chose to hit the tennis court during the afternoon networking sessions

  • Avid golfers had the opportunity to play nine holes in the afternoon networking time

  • Guests during the evening networking drinks

  • Guests during the evening networking drinks

  • Guests during the evening networking drinks

  • Guests during the evening networking drinks

  • Jack Morton Worldwide senior vice-president and managing director, Helen Graney

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