In pictures: ADMA Global Forum descends on Sydney

We present highlights from the first day of the Association for Data-driven Marketing and Advertising's new-look Global Forum in Sydney

  • Attendees enjoyed a vigorous debate on big data at this year's ADMA Global Forum

  • ADMA CEO, Jodie Sangster

  • Westpac digital leader and chair of the ADMA board, Karen Ganshow welcomes guests to this year's ADMA Global Forum.

  • Responsys Asia-Pacific managing director, Paul Cross

  • McKinsey and Company senior leader in Asia-Pacific, Joshua Goff, outlines five levers of change for marketers in the age of digital customer communication

  • Husani Oakley, technology director at Wieden and Kennedy in New York, changes theories that storytelling is dying in the digital age and looks at how technology should enable, rather than dominate, your approach

  • Husani Oakley takes questions on stage

  • Ted Rubin, chief social marketing officer at Collective Bias, looks at why marketers need to take a 'return on relationship' approach to their social interactions, not purely focus on ROI.

  • On the trade show floor at ADMA's Global Forum

  • The Technology Slam Down lunch at this year's ADMA forum

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