Social Media News, Features, and Interviews

Social Media

Dunkin' Donuts flap proves the power of social media and a cool head in business

Picture this: You own a small retail shop. Maybe a restaurant. An angry woman comes into your store and begins complaining--loudly and profanely--about bad service she says she received the prior day. She demands satisfaction--free stuff, mainly--and she's filming all of this on her cell phone. Compounding the problem, you're not actually at the store. There's just a lone, underpaid employee to deal with the increasingly crazy demands of a borderline lunatic ranting about something he wasn't even involved with originally.

Social Media

MAKE IT STOP! 'Facebook - The Musical' and more

A cheery new YouTube video called "Facebook - The Musical" is on its way to going viral at more than 500,000 views during its first few days on the Web, thanks to a campy crew of crooners singing the praises of the social network.

Social Media

How not to use social media for your business

Until last month, few had heard of Amy's Baking Company Bakery Boutique & Bistro restaurant in the US city of Scottsdale, Arizona. It's a family-owned eatery offering slightly upmarket burgers, pizzas, and cakes.

Social Media

Microsoft says social tools help foster productivity, but many disagree

New research released by Microsoft on Tuesday dives into raging debate of whether social tools like Twitter, Microsoft Lync, and Facebook belong in the business realm. Do they enable employees to become more productive, or are they distractions that should be limited in the workplace? The answer, it seems, depends on what country you work in.

Social Media

Tapping into social experience: Tourism Australia

Monitoring brand activity across social media channels, then assigning a sentiment, engagement and ROI value to it, is a key challenge for any marketer. So you can imagine how complicated it gets when the ‘brand’ you represent is Australia.

Social Media

Yahoo on Tumblr: We won't 'screw it up'

Yahoo has confirmed widespread reports that it will acquire the popular blogging service Tumblr, and also promised not to "screw it up." The deal is worth about US$1.1 billion, nearly all in cash.

Social Media

Lawmakers press Google on Glass privacy

Members of a U.S. congressional group on privacy wrote Thursday to Google CEO Larry Page requesting information on how the futuristic device handles privacy issues.

Social Media

Twitter, Facebook and Tumblr try out social networking apps for Glass

While Google promotes its Glass head-mounted display as a new way for people to receive and document information on the fly, several social networking companies including Facebook, Twitter and Tumblr now want a piece of the action, by offering social applications on the device.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

More whitepapers

Latest Videos

More Videos

More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

Read more

Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

Read more

Blog Posts

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

Sign in