Leadership News, Features, and Interviews

eBay’s local brand and communications chief has joined GoDaddy as its marketing director for Australia and New Zealand with a remit to expand upon the domain name register’s global marketing ambitions.

“I don’t think there are two CMOs that hold the same role across organisations, or even within the same company over a given period of time,” Schneider Electric global CMO, Chris Leong, tells CMO.

The SBS has honoured chief content officer and former marketing leader, Helen Kellie, who passed away before Christmas of cancer.

It’s been yet another big year of disruption in marketing. To help highlight some of the biggest trends of the year, CMO has pulled together a list of our most-read stories for 2017 to showcase how marketers are working to modernise their approach and what’s grabbed their attention.

It’s been a year of stellar sales and international expansion, technology advancement and food menu improvements for ASX-listed pizza maker, Domino’s. But equally, consumer data breaches, franchisee complaints and a legal dispute with a technology supplier around its flagship tracking app have made it a difficult year for brand management.

Commonwealth Bank’s marketing and strategy leader, Vittoria Shortt, has been appointed CEO of the banking giant’s ASB Bank subsidiary in New Zealand.

Virtual reality and concept stores that offer immersive, multi-brand experiences are just some of the ways Flight Centre and Suncorp are looking to unite the physical retail experience with their wider customer engagement ambitions.

Office and education solutions provider, Winc (formerly Staples) has appointed its first chief marketing officer with a remit to reinvent the newly rebranded business’ digital officer and lead its customer engagement efforts.

Experts warn that as pressure mounts to deliver more business growth and meet customer expectations against a backdrop of tighter budgets and economic conditions, the role of the CMO will need to rapidly evolve in 2018.

More than 50 per cent of office workers across Asia-Pacific rate access to cutting-edge technology in the workplace above perks such as food and office design, a new report claims. Yet with artificial intelligence (AI) predicted to eradicate 40 per cent of Australian jobs in the next 10-15 years, more companies need to be mindful of seeding control to next-generation technologies or losing sight of the human in the midst of the next wave of organisational change.

G2 Crowd has scooped HubSpot’s Ryan Bonnici as its new CMO to lead global marketing strategy, replacing Adrienne Weissman, who’s been named chief crowd officer and executive vice-president of partnerships.

KPMG has launched a new CMO advisory team headed by learning global marketer, Carmen Bekker, to help CMOs and brand leaders gain new perspectives to grow their businesses and brands.

Meat & Livestock Australia (MLA) has confirmed Graeme Yardy as its new domestic market manager following the departure of Andrew Howie in October.

​Fourth industrial revolution technologies such as artificial intelligence (AI) and the Internet of Things (IoT) will not only force marketers to be more scientific, they’ll also require them to think beyond their function and to next best actions for customers across an organisation.

Deakin University’s award-winning marketing chief, Trisca Scott-Branagan, has left the tertiary education provider after three years in favour of a new role with ANZ’s Institutional Bank.

Virgin Australia CMO, Inese Kingsmill, has resigned, the airline’s group executive for corporate affairs has gained the marketing remit, and a new executive is in charge of the airline under a restructure revealed yesterday.

An ambition to bring simplicity and transparency to the way customers engage with their energy supplier has triggered a technology-led transformation at Momentum Energy that’s shaking up its cultural and organisational foundations.

Bias – both human and data-based – is the biggest ethical challenge facing the development and adoption of artificial intelligence, according to a panel of world-leading AI luminaries.

Suncorp has appointed former Service NSW CEO, Dr Rachna Gandha, to the newly created role of executive GM of commercialisation and implementation.

Delivering customer insight without cognitive bias, adding value to the in-moment experience and building commercial value are just some of the ways financial services executives believe artificial intelligence is going to transform their sector.

Growth and comfort will never co-exist, IBM’s chairman, president and CEO, Ginni Rometty, claims. And it’s the people and organisations willing to constantly take risks that will be successful now and into the future.