Leadership News, Features, and Interviews

Leadership

Gloster joins PwC CMO Advisory practice

Former Australian Association of National Advertisers (AANA) chief, Sunita Gloster, has taken up a director-level role with PricewaterhouseCoopers’ CMO Advisory practice.

Leadership

Colette Garnsey appointed to Flight Centre board

​Colette Garnsey OAM, formerly core brand director of Just Group, has been appointed to the Flight Centre Travel Group board of directors as a non-executive director, effective immediately.

Leadership

CBA delivers a flat first-half result following scandals

​CBA has delivered a $4.8 billion half year profit, despite the financial giant being plagued with scandals that have seen it become the subject of a royal commission, and forced to pay millions in ASIC fines and customer refunds.

Digital Marketing

Upcoming CIO-CMO Exchange brings global futurist to Auckland

Most organisations today will boast they’re on a transformation journey, prompted by digital disruption and led by technological innovation. But just banking on a digital strategy and new platform won’t help anyone keep up with the emerging era of intelligence and experience that’s upon us.

Leadership

AMAA appoints new chief digital officer

​Vicki Lyon has been appointed chief digital officer of the Audited Media Association of Australia (AMAA) to lead the evolution of the AMAA’s digital services to support the industry.

Leadership

UPDATED: Lark takes the CMO reins at Foxtel

Highly regarded marketing leader, Andy Lark, has joined Foxtel as its chief marketing officer, overseeing brand, content, customer management, acquisitions, digital and product management.

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Tareq

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Enterprisetalk

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CMO's top 10 martech stories for the week - 9 June

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Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

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jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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