Leadership News, Features, and Interviews

Leadership

Shazam appoints its first chief marketing officer

Media recognition apps vendor, Shazam, has appointed Patricia Parra as its first chief marketing officer as it looks to improve its user engagement globally and expand its product offering.

Leadership

CMOs must have courage to lead successfully

A new consultancy group’s report on the changing role of marketing has stressed the importance of courage, collaboration and commercial instinct if marketing leaders want to continue to be successful.

Leadership

Even Data-Driven Businesses Should Cultivate Intuition

The desire to make better decisions faster is one of the fundamental drivers of new big data analytics technologies and a general push toward data-driven decision-making. But the relationship between data and intuition -- the old 'gut feeling' -- is a complicated one, says Peter Swabey, senior editor, technology at the Economist Intelligence Unit (EIU), the research and analysis division of The Economist Group.

Leadership

Dialling into customer advocacy: Telstra CMO Mark Buckman

One-to-one engagement has become a catchcry of the marketing community, but in reality many still haven’t worked out how to act at such a personalised level. A massive organisation like Telstra would once have been placed firmly in this group, but its CMO, Mark Buckman, believes the company’s heft is actually helping drive its one-to-one strategy and improve customer services and advocacy.

Leadership

Apple's History Offers Insight Into CMO-CIO Relationship

Liz Allen, a former Apple marketing executive, has seen the volatile relationship between CMOs and CIOs evolving over the years. CMOs were worshipped and CIOs despised at Apple, but Allen isn't taking sides: 'If you're at odds, your competition is going to win.'

Leadership

Co-creating with customers: AustralianSuper’s digital innovation journey

If you ask your customers what they think of you, your products and services, they may very well tell you. But what if the people using your products and services were the same ones that had designed them? How would that change their attitudes towards you, and what new ideas might the design process uncover?

Leadership

CMO to CEO: Taming modern leadership

Chief executive of Australia’s Taronga Zoo Cameron Kerr is a great believer in the power of people to transform brands as well as leadership. He discusses his rise from marketer to business leader

Leadership

Will your business be a digital predator or prey?

Organisations that don’t make the transition to digital in the next 10 years will either be acquired by firms that have, or go out of business as new technologies transform the way companies interact with their customers.

Leadership

3 ways the CMO can win over the CIO

The challenges of striking a successful relationship between marketing and IT are well documented, and yet we’re still not sure of the best way to get there. There’s no getting away from the fact that these two leaders come from different backgrounds and have, until now, been speaking very different languages.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

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RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

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Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

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Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

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So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

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