Leadership News, Features, and Interviews

Leadership

Getting your board to support marketing

Faced with the pressing need to become more digitally savvy, customer-centric and agile, organisations in every industry sector need the key competencies CMOs can provide in these areas to improve business decision making and market competitiveness. Yet there are still plenty of hurdles in the way of marketing gaining whole-hearted support within the boardroom.

Leadership

Tourism Australia appoints digital chief

Tourism Australia has appointed its chief financial officer as the first general manager for digital transformation as it looks to ramp up its digital focus.

Leadership

Report: Most companies can better leverage content marketing

A recent report by the CMO Council reveals only 12 percent of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content.

Leadership

Announcing the inaugural CMO50

In honour of the many ways marketing leaders are contributing to strategic and commercial worth, we’ve decided it’s high time to give recognition where it’s due.

Leadership

Why creativity puts the magic in marketing leadership

In a recent survey by IBM, CEOs from around the world confirmed creative thinking as the number one asset needed to capitalise on complexity and competency within their organisation. But are we doing enough to generate the right ideas?

Leadership

6 lessons from startup culture on how to innovate

One of the biggest challenges faced by marketers and established organisations today is how to innovate and adapt to the changing needs of customers, as well as the digital environment.

Leadership

ATO deploys voice biometrics to enhance customer experience

Nuance Communications announced The Australian Taxation Office is set to deploy Nuance’s voice biometrics solutions in its call centre, in order to build stronger customer relationships with taxpayers and enhance authentication by replacing intrusive security questioning. With the introduction of its voice biometrics systems, ATO becomes the first organisation in Australia to deploy voice biometrics in this manner.

Leadership

Westpac appoints first customer chief

Westpac has appointed its first chief customer officer, hiring a former Disney executive from the US as part of a series of executive changes.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I should check these guidelines. I think it's important for me. Thanks for the info!

Juana Morales

IAB releases social media comment moderation guidelines

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I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

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😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

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I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

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I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

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