Leadership News, Features, and Interviews

Leadership

Think you're agile? You're probably wrong

Businesses worldwide are overestimating their ability to flexibly manage workloads or rapidly develop, test and launch new applications, leaving the poorly prepared to deal with competitive threats.

Leadership

Dan Murphy's CDO reveals why the spotlight is on the customer journey

During her time as Dan Murphy's CDO, Faye Ilhan has helped drive a number of innovations, including being the first retailer to launch click-and-collect across all outlets, and introducing Dan Murphy’s ShipSmart, which enables customers to receive unlimited deliveries.

Leadership

6 agile principles that apply to everything

Agile isn't just for software developers -- the methodology has applications and makes a positive impact anywhere it's applied in your business. Here are six agile principles you can use almost anywhere.

Leadership

Adobe CMO interview: Ann Lewnes on data, customers and marketing's product remit

In this exclusive interview with Adobe SVP and CMO, Ann Lewnes, we ask the marketing leader about how she's overhauling the marketing function in the age of digital marketing, what owning customer engagement means to a CMO, why marketing and product are inextricably linked, and how she's using data to be the ultimate modern marketer.

Leadership

How NAB is operationalising digital change

As the largest business bank in Australia with a 160-year history of serving customers, NAB prides itself on being able to converse and connect with customers in a way that meets their expectations. And it’s this very focus on customer experience that is now fuelling the organisation’s digital transformation fire.

Leadership

How Australia Post’s IT and marketing chiefs lead digital change - together

There’s been plenty of speculation over Australia Post’s future in the face of digital disruption. Two senior executives tasked with leading Australia Post into the new age are one-time CIO and now executive GM of trusted services, Andrew Walduck, and CMO and now executive GM of consumer and SMB products, Greg Sutherland.

Leadership

Getting your board to support marketing

Faced with the pressing need to become more digitally savvy, customer-centric and agile, organisations in every industry sector need the key competencies CMOs can provide in these areas to improve business decision making and market competitiveness. Yet there are still plenty of hurdles in the way of marketing gaining whole-hearted support within the boardroom.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I should check these guidelines. I think it's important for me. Thanks for the info!

Juana Morales

IAB releases social media comment moderation guidelines

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I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

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😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

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I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

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I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

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