Leadership News, Features, and Interviews

Leadership

Mohanbir Sawhney: Why marketers are still struggling to adopt Agile

Much has been written about the emergence of Agile processes in marketing. But while interest in Agile is strong for many marketers, according to noted marketing authority, Professor Mohanbir Sawhney, efforts are being hampered by decades of ingrained processes.

Leadership

The inaugural CMO50 list is revealed

When IDG launched CMO as a brand in early 2013, marketers globally were already in the midst of significant change. Every which way you looked at it, marketing was experiencing a shake-up - in opportunity, in complexity and in executive expectation.

Leadership

8 steps to modern marketing

Over the past four years, Jackie Yeaney has been crafting a strategic corporate marketing function at open source software vendor, Red Hat. Here, she shares the core pillars propping up her marketing strategy.

Leadership

Holly Kramer joins Woolworths board

Former Best and Less CEO and marketer, Holly Kramer, has added a non-executive directorship at Woolworths to her growing suite of board positions.

Leadership

Tapper takes the helm as AANA chair

The Australian Association of National Advertisers (AANA) has appointed Lion’s Matt Tapper as the new chair of its board, replacing Telstra’s Inese Kingsmill.

Leadership

David Jones data-driven marketing strategy

David Jones CMO, David Robinson, sees his role as one of business leadership and collaboration, as much as marketing strategy. For the past two years, he has been spearheading a transformation of David Jones’ marketing function, using customer insights, digital channels, content and data as his tools for change.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

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Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

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Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

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