Leadership News, Features, and Interviews

Leadership

How a CMO, CIO and CFO data alliance is helping Tatts Group transform its digital marketing game

Tatts Group CMO, Megan Magill, has a great working relationship with her CIO counterpart. It’s a circumstance she puts down partly to business conditions, partly to the transformation remit set by her CEO, Robbie Cooke, but mostly to common interests. These interests revolve around two key areas of transformation for the wagering, gaming and lotteries group: Customer engagement, and data utilisation.

Leadership

How one CMO is leading a data-driven marketing transformation

It’s one thing to want to be a data-driven marketing team, and quite another to make it a reality. But that’s what Kevin Ryder, VP of global marketing for Australian B2B software firm, IR, set out to accomplish when he joined the organisation in November 2013.

Leadership

Jobs to be done: How to put customers at the heart of decision making

For many brands today, the desire to become more customer-centric has led to the realisation that existing operational processes or a product-centric model simply aren’t going to cut it. As a result, the hunt is on for new frameworks that truly place the needs of the customer at the heart of decision-making.

Leadership

How ANZ Stadium’s CMO is using customer insight to drive member retention

The rise of customer-led marketing has thrown a very big spotlight on ways brands not only acquire customers, but also retain them. Understanding how to keep the returning consumer happy is no less a priority for ANZ Stadium’s CMO, who embarked on a two-year strategic member insights and engagement program in order to better understand its members and the services and digital offerings that will keep them coming back and spending more.

Leadership

CMO’s most-read stories of 2015

With 2015 coming to a close, we thought it would be a good time to look into the most read articles of 2015 on the CMO website to see what was top of mind for modern marketing leadership this year.

Leadership

Unilever gets a new chief marketing officer for A/NZ

Unilever has appointed its first sole chief marketing officer in three years, bringing in former Kellogg marketing director, John Broome to head up its Australian and New Zealand marketing efforts.

Leadership

The four As helping CMOs build the modern marketing organisation

There’s no one organisational model every CMO can adopt in order to successfully adjust to the new world of customer-led marketing. But according to The CMO Club, there are four emerging pillars underpinning successful modern marketing leadership.

Leadership

McDonalds CMO joins GroupM as CEO

McDonalds says it will confirm a replacement CMO early next year after Mark Lollback was appointed the new CEO of GroupM Australia and New Zealand.

Leadership

ANZ Stadium's CMO switches to The Star

ANZ Stadium’s GM of marketing and membership is switching venues and taking up the role of GM of marketing and entertainment at The Star in Sydney.

Leadership

​Predictions 2016: 7 trends set to drive the CMO role

We’ve spoken to a raft of marketing leaders, analysts and industry commentators about the strategic focus required by marketing leaders in 2016. Here, we highlight 7 key trends predicted to drive the role of CMO in the New Year.

Leadership

Telstra group executive of retail quits

Telstra’s Retail group executive, Dr Karsten Wildberger, will resign from the ASX-listed telco and return to Germany next year for personal reasons.

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Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

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Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

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Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

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