Leadership News, Features, and Interviews

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new program in a bid to promote responsible data practices across the Australian marketing community.

Chief marketing officers (CMOs) have a positive outlook over the next six months but continue to be cautious about entering new markets and launching products and services, a new report claims.

In the realm of marketing, data is definitely the new black. But to hear it spoken of at conferences, you might also assume it is the new black magic, capable of doing everything from enabling accountability of every marketing dollar spent through to predicting customer behaviour. Either concept would be considered fantastical, were they also not increasingly becoming true.

Word-of-mouth marketing is responsible for up to 50 per cent of all purchase decisions and should be an increasingly important part of a marketer’s on and offline brand approach, global word-of-mouth (WOM) marketing expert, Geno Church, claims.

The research firm predicts the convergence of IT and marketing as businesses increasingly look to digital promotional strategies.

In the third of CMO’s new series looking into what three marketing and digital chiefs think about a key topic or trend influencing their business performance, we ask the head of product at Carsguide, Collette van Rooyen, her opinion on the importance of the chief digital officer (CDO) role.

Cultural acceptance of data analytics insights is one of the biggest barriers for organisations looking to utilise big data to drive competitive advantage, Accenture Australia’s analytics chief claims.

In the past two decades, marketing has established itself as one of the lynchpins of modern business, essential to the support of sales and business strategy. But with the role of the CMO rising accordingly, an obvious question emerges as to why more CMOs have not stepped up into the top job, or beyond.

In the second of CMO’s new series looking into what three marketing and digital chiefs think about a key topic or trend influencing their business performance, we ask the former CMO of Commonwealth Bank and highly experienced marketer, Andy Lark, whether marketing chiefs should own digital strategy.

The second edition of a study conducted by Appinions on behalf of Forbes has dubbed Apple's chief marketer, Phil W. Schiller, the world's most influential CMO. The first edition of the study likewise had Schiller in the number one spot.

Content marketing is the hot area of investment for marketers both in the B2B and B2C space. We asked CMOs and content producing experts to share their experiences with content marketing in an increasingly fragmented and real-time world, and their dos and don’ts when it comes to telling a story.

In the first of CMO’s new series looking into what three marketing and digital chiefs think about a key topic or trend influencing their business performance, we ask: Should CMOs own digital strategy and delivery?

Today’s marketer must adopt a bigger and earlier role in the customer’s purchasing decision lifecycle if they’re to help their organisations succeed, says the CMO of storage and data solutions vendor, CommVault.

Woolworths has appointed experience marketer, Jess Gill, as its new general manager of marketing across supermarkets nationally.

The majority of marketers lack confidence in their digital proficiency and don’t believe their company’s marketing programs are effective, a new report claims.

Like the groundhog waking from hibernation to predict the coming of spring, another notoriously shy mammal recently made its own rare public appearance.

Wrigley Pacific has appointed former Lion’s marketing chief, Tami Cunningham, to lead its whole-of-business marketing strategy across gum and confectionery brands across the region.

CMOs have become the aggressor in the c-suite battle with CIOs for ownership of mobile strategy to the potential detriment of customer experience, a new report claims.

Data-driven marketing has become the catchcry for marketers striving to achieve real-time customer interactions in a world where consumers have all the brand power. But it’s those who also invest in creating an emotional link with the customer that will win.

The role of chief digital officer (CDO) is set to invade Australian organisations and could well be at the expense of the CIO, a new report claims.

Organisations looking to successfully deal with the next generation of digital-first customers must quickly embrace new technologies and be willing to innovate products and services in an agile fashion if they’re to retain competitive advantage.