Leadership News, Features, and Interviews

Medibank has recruited former Kathmandu’s former CMO as its new group general manager of marketing and brand.

Data management and marketing technology vendor, MediaMath, has appointed its first Asia-Pacific leader as it seeks to grow its presence across the region.

It’s the destination every brand wants to reach: Personalised customer engagement. And at Flight Centre, the ticket is booked and the trip well underway thanks to investments in customer journey mapping, marketing resources, content delivery and omni-channel retailing.

The Australian Marketing Institute (AMI) has appointed TrinityP3 chief, Darren Woolley, as its new chair.

Aussie Home Loans has appointed a new general manager of customer with responsibility across marketing, digital and IT.

Customer analytics remain a relatively immature play for many organisations in Australia and Asia-Pacific even as data becomes the cornerstone of differentiation and engagement, a new report claims.

It’s not entirely uncommon to hear marketing managers bemoan the inadequacies of their agency partners. It is somewhat less common, however, to see a marketer dive in to do something about it.

Too many CMOs haven’t invested enough in platform-based marketing technology systems and resources to meet and drive customer expectations, according to IDC. But making that leap into marketing technology doesn’t have to mean owning the infrastructure yourself.

Leo Burnett Group CEO and high-profile marketing and advertising personality, Todd Sampson, has joined the Qantas board.

The Marketing Society defines marketing’s primary role as follows: “To create sustainable growth by understanding, anticipating and satisfying customer need”. Yet in our ongoing quest to deliver bottom-line results, many marketers tend to overlook the very fundamental aspect of sustainable growth.

The rapid march of technology and changing consumer expectations are driving organisations to release new products and services at an ever increasing rate. In marketing, this translates to delivering campaigns and interactions at greater speed, with flexibility and customer responsiveness to match. But if handled poorly, such rapid product and process development can also translate to a drop in quality.

Accor Pacific’s chief operating officer, Simon McGrath, shares how the hotel group is adjusting its customer strategy to cope with digital disruption.

Marketing leaders are an organised lot by instinct, as well as by professional necessity. But GE’s Suzana Ristevski’s ability to seek out and balance creativity with commercial, ideas with execution, and agility with insight, arguably gives her an edge.

Digital disruption has triggered a rebrand and two-year operational and technology transformation program at Australia’s local search, directories and media company, Sensis.

Virtual reality isn’t just for gamers. The emergence of inexpensive VR headsets such as Oculus Rift has created an opportunity for marketers to build an interactive 3D brand experience that truly engages the consumer’s senses.

Marketers are struggling to build strong mobile practices and must rely on strategy, governance and execution for success, a new analyst report claims.

Collaboration across business units lies at the heart of how Foxtel is driving customer growth, according to its marketing chief.

One quarter of all high-tech chief marketing officers will be replaced annually between now and 2018, IDC has claimed in its Worldwide CMO/Customer Experience 2015 Predictions.

Two Australian marketers have devised a new methodology for positioning products and services that relies of interpersonal attraction to connect brands emotionally with consumers.

The results of the Mobile Futures Program uniting five Mondelez International brands with Australian startups are in. Here, we look at the programs and lessons learnt for each brand.

The five Mondelez International brands participating in the snacking company’s first Australian Mobile Futures Program have revealed the results of partnering with technology startups to drive cultural innovation and mobile marketing investment.