Leadership News, Features, and Interviews

Julie Parrish is the senior vice president and CMO at NetApp. She talks about how marketing has transformed and why the CIO-CMO gap seems to be widening.

Telstra's chief marketing officer, Mark Buckman, will join the telco's executive committee effective immediately. Telstra announced this morning that Buckman's role will be expanded to group managing director, media and marketing.

We’ve spoken to dozens of Australian and global CMOs to come up with a list of the top 8 skills modern marketing chiefs believe are vital to doing the job well.

More than 90 per cent of global business executives believe digital will disrupt their business over the next 12 months, yet two-thirds mistrust their own digital strategy, new research highlights.

Two of Microsoft's top executives will leave the company, including its head of marketing and the former CEO of Skype.

Business leaders are "over-confident" about the speed at which their organisations are responding to technology-led change, according to research from the Economist Intelligence Unit (EIU).

CMOs are increasingly recognising the value of a strategic partnership with the CIO yet less than half share a common vision of how marketing and IT should work together, a new report claims.

The Iconic’s chief executive officer, Patrick Schmidt, has highlighted the importance of driving and measuring customer loyalty as it looks to take the next step as an online retail business.

The former CMO of Australian ISP, iiNet, has popped up in a new regional role for Mindshare.

Changing perceptions and products remains central to the journey car manufacturer Nissan has been on

Marketing budgets are set to grow this year as marketers look to embrace content marketing in earnest, according to the Australian Marketing Institute (AMI).

When it comes to being a marketing chief these days, emphasis is often placed on the importance of an analytical, data-driven approach. But for Wotif Group’s general manager of marketing, Michael Betteridge, success comes from having the best of both science and art.

NBN Co, the company responsible for rolling out Australia’s National Broadband Network, has confirmed the departure of its chief marketing officer, Kieren Cooney.

ANZ bank has confirmed head of consumer marketing, Carolyn Bendall, as its new group marketing chief. The announcement came as the banking group’s former general manager of marketing, Karen Donaldson, re-emerges in her new role as general manager of loyalty and financial services marketing at Coles Group.

Data analytics is being touted as the new ‘black magic’ of marketing, but there are still a range of Australian organisations struggling to get a handle on how to make data work for them.

When it comes to enduring brands that have withstood the test of time, many of us think of 20th century luminaries such as Coca-Cola. But there is a much older brand out there that has not only remained relevant for the past 2000 or so years, it is also followed by one-third of the world’s population.

Premium drinks distributor, Diageo Australia, has confirmed Adam Ballesty as its marketing and innovation director following a four-month secondment to the role.

Satya Nadella is a spider.

Marketers looking to generate a dialogue with consumers have to think like publishers and understand the whole customer experience, not just measure it, if they’re to be successful, two CMOs claim.

Starbucks' CEO Howard Schultz is adding a focus on innovation to his remit as the company makes digital one of the business's key drivers.

A quarter of large global organisations will appoint a chief data officer (CDO) by the end of the year, a Gartner analyst has claimed.