Leadership News, Features, and Interviews

Andy Lark is one of Australia’s most high-profile CMOs. So when he says marketing chiefs must be agents of change, you know he must be on to something.

Forrester founder and CEO George Colony touted the shift from IT to business technology and urged CIOs to get closer to their marketing colleagues in the age of the customer.

Tourism NT's executive director of marketing, Adam Coward, talks about how his commitment to change, conversion strategy and partnership are helping the tourism agency to turn the dial back to growth.

A host of big companies have explained how they have benefitted from Big Data in a research report published this week.

Business buyers continue to give vendors poor marks for value and trustworthiness when it comes to their online content, a new CMO Council survey claims.

Well-known Australian accounting products producer, MYOB, is one of many software vendors embracing the cloud with a range of subscription-based solutions. But like all cases of disruptive change, the transition raises questions around how to juggle loyal and new customers.

CMOs across the Asia-Pacific region are leveraging mobile applications to improve loyalty but admit they need to do more to make them customer-friendly, a new report claims.

Marketers agree customer engagement is vital to their company, yet the majority lack the single customer view and strategic focus needed to effectively drive it, a new report claims.

CMOs and CIOs should form a joint ‘mobile council’ and pool their development efforts if they want to effectively tackle their customer’s mobile needs, according to one industry expert.

CMO talks to experts and leading Australian brands about the importance of loyalty programs, how they are evolving, and what role they play in the quest to achieve relevant one-to-one conversations.

A new study from the Australian Marketing Institute (AMI) and consulting giant Deloitte, claims marketers need to work harder to speak the language of the board if they’re to get their organisations to truly appreciate marketing’s strategic role.

Over the last three years, Vodafone Hutchison Australia has experienced what every marketer dreads: Consumer backlash on a grand, public scale.

A new survey claims few c-level executives are basing strategic decisions on marketing data because they fail to demonstrate effectiveness.

A new study by IBM into the behaviour of marketers has detailed a significant gap between leading marketers and their peers around personalisation, optimisation and cross-channel utilisation.

Innovation and big data are dominant drivers in how today’s marketers interact with customers and require a business-wide focus and long-term commitment, according to several representatives from Australia’s biggest brands.

Monitoring brand activity across social media channels, then assigning a sentiment, engagement and ROI value to it, is a key challenge for any marketer. So you can imagine how complicated it gets when the ‘brand’ you represent is Australia.

Canon Australia has appointed Vivien Lee as its new general manager of consumer marketing with a mandate to drive innovation and consumer engagement.

Australia’s Commonwealth Bank, ANZ Bank, Westpac and Woolworths have been placed in a new list of the top 100 global brands for 2013.

How do you use data to visible improve customer experience and boost bottom line results when you’re merging two of the world’s largest corporate companies and their loyalty programs?

One of Australia’s most notable chief marketing officers, Andy Lark, has resigned from the Commonwealth Bank to pursue other interests.

Google Australia and New Zealand has appointed Procter & Gamble (P&G) boss Maile Carnegie as its new managing director.