Leadership News, Features, and Interviews

Woolworths has appointed experience marketer, Jess Gill, as its new general manager of marketing across supermarkets nationally.

The majority of marketers lack confidence in their digital proficiency and don’t believe their company’s marketing programs are effective, a new report claims.

Like the groundhog waking from hibernation to predict the coming of spring, another notoriously shy mammal recently made its own rare public appearance.

Wrigley Pacific has appointed former Lion’s marketing chief, Tami Cunningham, to lead its whole-of-business marketing strategy across gum and confectionery brands across the region.

CMOs have become the aggressor in the c-suite battle with CIOs for ownership of mobile strategy to the potential detriment of customer experience, a new report claims.

Data-driven marketing has become the catchcry for marketers striving to achieve real-time customer interactions in a world where consumers have all the brand power. But it’s those who also invest in creating an emotional link with the customer that will win.

The role of chief digital officer (CDO) is set to invade Australian organisations and could well be at the expense of the CIO, a new report claims.

Organisations looking to successfully deal with the next generation of digital-first customers must quickly embrace new technologies and be willing to innovate products and services in an agile fashion if they’re to retain competitive advantage.

Australia Post has confirmed the appointment of former NAB head of strategy, Greg Sutherland, as its new chief marketing officer (CMO), effective from this week.

In wide ranging discussion Wednesday, Yahoo CEO Marissa Mayer talked about the company's not-so-popular new logo, the status of her turnaround efforts and whether she's happier at Yahoo than she was at Google.

Industry pundits and branding agencies have labelled Apple’s launch of high-end and low-end iPhone devices as inevitable to broadening its customer appeal, but are less convinced on whether the company can retain its premium and innovative brand image.

News Corp Australia has promoted its strategic partnership director, Damian Eales, to group director of marketing following the departure of Corin Dimopoulos.

When we think of great marketing, we tend to visualise consumer brands like Coca-Cola or Nike. So it’s no surprise that a defence stalwart like BAE Systems hasn’t previously thought marketing necessary.

B2B marketers are gaining proficiency in measuring marketing’s impact on the business, yet most top corporate executives still aren’t relying on their performance results to make strategic decisions.

Consumer brands have traditionally been the custodians of customer experience and marketing innovation, but does it always have to be that way?

Fast-growing media streaming software company, Roku, has appointed former News Corporation international executive, Matthew Anderson, as its first chief marketing officer (CMO).

The Commonwealth Bank has confirmed interim marketing chief, Vittoria Shortt, will replace Andy Lark permanently as the banking group’s new CMO.

VoloMetrix's enterprise analytics technology uses social engineering to let CIOs quickly identify bottlenecks and pain points in their organization. Using that data, they can better allocate time, energy and resources. The only catch is they have to mine employees email to get that data.

As an experienced marketer in the B2B technology sector with a history in start-ups, Ali Moinuddin is well versed in product development, fast growth and building revenue pipelines. So it’s not surprising the CMO of document collaboration vendor, Workshare, is relishing the task of positioning his company’s rapidly integrated and expanding product set.

Gillian Franklin has built the Heat Group into one of Australia’s most successful cosmetics companies off the back of a career in marketing. But it was never her original intention to forge such a path.

Qantas has highlighted a record revenue result across its customer loyalty programs and plans to reach 10 million members this year in its end-of-year financial report.