Leadership News, Features, and Interviews

Leadership

Wrigleys appoints new marketing chief from Lion's

Wrigley Pacific has appointed former Lion’s marketing chief, Tami Cunningham, to lead its whole-of-business marketing strategy across gum and confectionery brands across the region.

Leadership

CMO Interview: Building customer connections using art and science

Data-driven marketing has become the catchcry for marketers striving to achieve real-time customer interactions in a world where consumers have all the brand power. But it’s those who also invest in creating an emotional link with the customer that will win.

Leadership

Why digital natives are changing the face of customer delivery

Organisations looking to successfully deal with the next generation of digital-first customers must quickly embrace new technologies and be willing to innovate products and services in an agile fashion if they’re to retain competitive advantage.

Leadership

Australia Post gets a new CMO

Australia Post has confirmed the appointment of former NAB head of strategy, Greg Sutherland, as its new chief marketing officer (CMO), effective from this week.

Leadership

CEO Mayer talks logos; and her happiness at Yahoo

In wide ranging discussion Wednesday, Yahoo CEO Marissa Mayer talked about the company's not-so-popular new logo, the status of her turnaround efforts and whether she's happier at Yahoo than she was at Google.

Leadership

CMO interview: Selling the story of cyberterrorism

When we think of great marketing, we tend to visualise consumer brands like Coca-Cola or Nike. So it’s no surprise that a defence stalwart like BAE Systems hasn’t previously thought marketing necessary.

Leadership

Is B2B marketing boring?

Consumer brands have traditionally been the custodians of customer experience and marketing innovation, but does it always have to be that way?

Leadership

Roku appoints its first CMO

Fast-growing media streaming software company, Roku, has appointed former News Corporation international executive, Matthew Anderson, as its first chief marketing officer (CMO).

Leadership

How Social Analytics Can Improve Enterprise IT Efficiency

VoloMetrix's enterprise analytics technology uses social engineering to let CIOs quickly identify bottlenecks and pain points in their organization. Using that data, they can better allocate time, energy and resources. The only catch is they have to mine employees email to get that data.

Leadership

Securing customer growth: Workshare CMO Ali Moinuddin

As an experienced marketer in the B2B technology sector with a history in start-ups, Ali Moinuddin is well versed in product development, fast growth and building revenue pipelines. So it’s not surprising the CMO of document collaboration vendor, Workshare, is relishing the task of positioning his company’s rapidly integrated and expanding product set.

Leadership

From CMO to CEO: Heat Group's Gillian Franklin

Gillian Franklin has built the Heat Group into one of Australia’s most successful cosmetics companies off the back of a career in marketing. But it was never her original intention to forge such a path.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

More Videos

I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...

Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Sign in