Leadership News, Features, and Interviews

Australian marketers are still largely approaching digital in terms of campaigns and short-term acquisition and aren’t developing the right skills and business metrics required to drive true digital transformation.

The biggest challenge organisations face in addressing digital disruption is building an ability to hack into their culture, processes and thinking, AMP’s Amplify festival founder and curator claims.

In recent years, there has been a strong focus on organisations embracing ‘innovation’ as a means of gaining competitive advantage. But with the term innovation seemingly resisting definition, it is not surprising the paths organisations are taking to innovate are following a number of routes.

Freeview has appointed Scott Mota to the newly created role of marketing director.

Arms flailing in an ocean of customer data, panicky marketers need the CIO to throw them a life line. That is, they need to know what to do with the data.

Optus has confirmed its former managing director of customer, Vicki Brady, has its new marketing and product leader.

We’re entering the third era of digital transformation where a customer’s experience of your products and brand will be delivered via “living services” fuelled by data analytics, the Internet of Things and real-time, contextual engagement.

A recent survey has shown Australian businesses are facing a significant competitive disadvantage through a digital skills shortage and while organisations seem very aware of it, they lack the strategy to address the shortfall.

We live in a world of distraction, where mobile technology and relentless brand marketing clamour compete for our attention and tear us away from the present. So it is perhaps ironic that one of the most intriguing concepts sweeping across the marketing industry today is one encouraging us to switch back into appreciating the present moment.

Local social media network, Nabo, has brought on Nat Thomas as its inaugural marketing chief.

Workforce planning cloud vendor, Anaplan, has appointed Australian B2B software expert, Grant Halloran, as its global CMO.

Technical roles in marketing are on the rise and more candidates are emerging with a combination of traditional and technology skills, according to the latest Hays quarterly report.

Marketo’s global CMO, Sanjay Dholakia, is the first to admit finding the formula for strategic marketing in a world of digitally driven, technology enabled customer engagement is a work in progress. What is confident of, however, is marketing’s role as both the steward of customer engagement, as well as go-to market strategy.

Marketing automation is one of the most powerful tools in a marketer’s armoury today, but it’s also one of the most dangerous, according to Panasonic Europe’s B2B marketing director, Stephen Yeo.

Ubiquitous connectivity, cloud architecture, big data and artificial intelligence are the four enabling technologies expanding our digital capabilities and driving modern consumer experience, a new report claims.

When Tony Phillips took his first steps out of the advertising agency world and into Coles’ marketing team in 2007, doing a good job largely meant producing an ad on time.

Arianna Huffington shares several insights from her professional career that could help CMOs seeking to build a better and more personalised relationship with their prospects and customers improve their chances of success. Here are a few of those gems.

Hot off the heels of its UK success, The Marketing Academy has launched its inaugural Australia Leaders Programme, aimed at training up the next generation of CMOs.

The man responsible for operationalising customer advocacy as a company-wide initiative at Telstra is retiring.

Meaningful business decisions in the digital era will no longer be made by leaders behind closed doors, but via engagement across collaboration channels.

Beauty subscription service bellabox has appointed Stephanie Michel to CMO and Carmel Morgani to commercial director as part of the company’s move to support the next stage of growth planning.