Digital Marketing News, Features, and Interviews

All the latest martech and adtech news from Metigy, Freshworks, Zen Global, mParticle, monday.com, Storyblok, Fyllo and Contentgine.

If Priscilla Hajiantoni hadn’t struggled with her skin as a teenager, it is unlikely she would have ever set out on the journey that led her to found her own skin care range three years ago. Now she is hoping to reward those customers for the loyalty they have shown through a new program built on the Yotpo ecommerce marketing platform.

One of the common challenges facing direct-to-consumer brands is getting products into the hands of would-be consumers before they purchase.

When Amy de Groot was initially approached to join startup, Cars24, her first thought was that she didn’t want to become a used car salesman.

CMO speaks with Volvo Car Australia MD, Stephen Connor, and GroupM Australia and New Zealand CEO, Aimee Buchanan, to discuss why the automotive brand was one of the first clients to sign up to the Good-Loop carbon reporting partnerships, and what learnings have been gleaned so far on the state of emissions across Australia's digital advertising supply chain

Stay alert, don’t get complacent and don’t delay shifting off your reliance on cookies is the overall advice from industry following news that the cookie’s final demise has been delayed once more.

All the latest martech and adtech news from Cordial, Amobee, Oracle, Microsoft, Alida, Infobip, InfoSum and Annex Cloud.

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a global business.

Design has played a critical role in the emergence of many of Australia’s leading digital organisations. But with total demand for designers estimated to be growing upwards of 13 per cent annually, new solutions are needed to ensure a steady supply of suitable workers equipped with the specialist skills needed for modern design challenges.

Singtel has attributed its decision to sell its digital adtech business, Amobee, for US$239 million to its decision to focus on higher-return growth areas.

By Caroline Ruddick’s estimation, the marketing of law firms has traditionally resembled wallpaper – visible, but easily dismissed.

Organisations that will increasingly fall under Australia’s Consumer Data Right legislation are now being offered a free tool by the Australian Competition and Consumer Commission (ACCC) to help them prepare.

All the latest martech and adtech news from Contentsquare, Oracle NetSuite, Sitecore, Optimove, Flip, Kentico, Verve Group and Forsta.

Bringing younger shoppers into the baked beans category is behind SPC’s new sound collaboration with Vegemite and creator, DJ Andy Murphy, its marketing manager says.

You know you’re onto must-have technology capability when there isn’t a single person in the business who questions ROI from the investment. And that’s exactly what’s happened at Australian fashion retailer, Accent Group, when it began overhauling its data management, reporting and analytics systems.

Content production is beast that needs constant feeding, particularly as the number of adaptive owned, earned and paid digital channels proliferates. So it’s no surprise to see marketers ramping up internal capabilities accordingly.

Australia’s media and entertainment sector experienced record growth over the past year to hit $45.6 billion in consumer spending in 2021, the highest annual increase recorded by PwC over the last 21 years.

Woolworths’ Cartology retail media business has become the successful purchaser of out-of-home player, Shopper Media Group, acquiring the company for $150 million.

Game advertising remains in the experimentation stage and requires brands to shift their thinking away from demographics and niche genre and audience thinking towards gaming as an everyday media activity to become mainstream.

All the latest martech, adtech and customer tech news from Medallia, NICE, Digivizer, Marketplacer, Synthesio, MessageMedia, Smooth Messenger, SundaySky and Alida.

Connecting the dots between wellbeing content, community-oriented digital experiences and commerce lies at the heart of Youtime’s vision.