Digital Marketing News, Features, and Interviews

Sticking to your guns, having realistic expectations on technology rollout timeframes, getting the right people to set the cadence of work, and executive advocacy are all key for organisations looking to successfully digitally transform.

In the Asia-Pacific region, businesses lose US$325 billion per year to disconnected customer experiences. Yet according to research recent, at least 90 per cent see CX as a competitive differentiator and 89 per link to commercial success.

For a franchise business operating in a highly competitive environment, marketing consistency and data analysis is key.

​BP and David Jones have announced a new partnership that will see the retailer’s ready-made meals and fresh produce available at 10 BP service stations in Sydney and Melbourne.

​A culture of experimentation has made all the difference to property management software company, Rockend.

Salesforce chalked up a 36 per cent year-on-year revenue increase across its Marketing and Commerce Cloud portfolio in the second quarter of FY20, according to its latest financial results.

Monash University, borrowing from the retail approach to targeting and customisation, is now at the two-year mark on its multi-channel personalisation and automation program.

All the latest martech and adtech news this week from Salesforce, Adobe, Focusvision, Google, Openprise, Simon Data, Cere Network and CtrlShift.

Mining giant, Rio Tinto, has teamed up with Marcel Sydney on a campaign harnessing augmented reality (AR) in order to raise money for the Royal Flying Doctor service.

iSelect is continuing to transform its relationship to customers and further develop digital marketing through automation and new affiliates to improve personalisation for enhanced customer journeys and ROI.

Libra has brought its new #bloodnormal campaign to Australia, aiming to address the stigma around periods in mainstream culture.

​For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.

Hoyts has redesigned its loyalty program, Hoyts Rewards, to combat the widespread trend of program fatigue among Australian consumers to offer instant benefits and new membership tiers.

Can brands striving for inspirational brand building also achieve performance marketing success? Or is brand work inconsistent with the metrics, measurement and real-time nature of performance marketing?

​Immersive technology company, Unbnd, has immortalised a controversial mural using WebAR technology, opening up a wide variety of opportunities for marketers.

Accenture is looking to strengthen its data game with the acquisition of Analytics8, a privately held Australian big data and analytics consultancy specialising in data management, reporting and visualisation, data science and analytics services.

All the latest martech and adtech news this week from Siteimprove, Microsoft, LiveTiles, Twilio, Zylotech, Bomora, SurveyMonkey, GetFeedback, inMarket, Thinknear, PromoteIQOpens and MessageMedia.

The confluence of demographic change associated with millennials and digital technology will have profound impact in the world of business and beyond, says renowned futurologist and director of the Centre for Industry 4.0, Rocky Scopelliti​.

For the longest time, people have used words like ‘plumbing’ to describe technology. Yet as digital becomes a critical aspect of every facet of business, it’s clear organisations and brands are being defined by the experiences technology enables.

BIG4 Holidays Parks has joined forces with popular kids entertainers, The Wiggles, to release a new branded tune, with proceeds going to the leisure park's charity partner, Make-a-Wish Australia.

Publicis Groupe A/NZ has acquired New Zealand’s largest independent agency, MBM, expanding the ad giant’s Kiwi footprint with a local full-service media business with offices in Auckland and Wellington.