Digital Marketing News, Features, and Interviews

Deloitte Digital is proclaiming it’ll shortly become Australia’s biggest provider of marketing technology and digital experience consulting capabilities after the teams from Blended Digital, New Republique and Venntifact join its ranks.

All the latest martech and adtech news from Innovids, TVSquared, InMoment, DemandScience, Selling Simplified, Analytic Partners, Cerebra, NICE, Contxtful, Scibids and Validity.

We delve into the sonic branding strategy of three leading brands - Menulog, Mastercard and Colgate Palmolive - and ask their marketing leaders: What does it take to make sonic branding sing?

Have you ever wondered what you would sound like if you were a melody? Do you suspect your favourite cheese brand would have strident tones of sauciness if it could talk? How about your Xbox – have you ever paid attention to the ding it makes every time you choose an option from the menu? And what about what you hear while on hold to your bank, telco or insurance provider: Does it scream personality?

The Australian Information Commissioner has progressed a step further in its quest to pursue Facebook for breaches of Australian privacy law after the Federal Court rejected the social media giant’s appeal against a ruling to continue proceedings.

Media associations across TV, out-of-home and radio are touting strong finishes to their end-of-year results, reflecting the recovery and buoyancy of Australia’s advertising market.

KFC Australia has teamed up with drone service provider, Wing, to pilot a delivery service of both hot and fresh menu items in Australia.

Two years ago, QR codes were a has-been technology lacking a compelling business case. Fast forward to today, and their use is not only broad, but continuing to proliferate.

All the latest martech, adtech and customer technology news from Citrix, Tibco, Cyara, Alida, SugarCRM, Jebbit, Brightcove, Pattern, Amplifi.io, Gushup and Knowlarity.

Australia’s media agency spend hit a record $8.6 billion in 2021, with strong December advertising levels ensuring the sector continued to buck concerns around Covid-19 conditions.

Alcohol, luxury goods, streaming services, payment providers and tech players are among the first partner for QMS’ City of Sydney street furniture network debut.

Consumer consent fatigue, protecting legitimate data collection processes, consistency with international laws and strong accountability measures are just some concerns consumer and industry bodies have highlighted as they respond to plans to update Australia’s Privacy Act review.

Just how much attention consumers are exhibiting when watching both TV and BVOD content is the subject of a new major research project kicking off at the Seven Network.

Google’s decision to drop one of its leading proposed alternatives to cookies for digital advertisers and adopt a different topics-based approach has been met with initial caution and scepticism from several in the adtech industry.

All the latest martech and adtech news from Medallia, Thunderhead, Precisely, PlaceIQ, StackCommerce, BrandCycle, Audience Serve, Emailbidding, Thoughtleaders, Livewire, Anzu, Capacity and Taboola.

Digital capability, the right agency partnerships and solid brand fundamentals are on the priority list for Mighty Craft’s marketing and retail director as she works to fuel sustainable growth across the Australian craft industry player.

An Australian social network-based community is taking its first steps in the retail arena, launching an online marketplace of products for caravan and camping enthusiasts.

Only one in five Australian consumers believe social media is beneficial for society and four in 10 are concerned about the way companies are using their personal data online.

Stronger engagement with health and sustainability conscious consumers as well as the food services sector are in the sights of Simplot’s GM marketing, Katie Saunders, as she spearheads a push into augmented reality (AR).

Transparency, proactivity and setting clear expectations with customers are the best things brands can do right to try and counter a potential rise in negative online customer reviews, several industry thought leaders advise.

Adopting marketing technologies often goes hand-in-hand with a desire to automate communications and customer engagement. But for the team at Australian ticketing platform provider, Humanitix, seamless integration of CRM into every step of its operating model has delivered capability to provide a human touch at scale.