Digital Marketing News, Features, and Interviews

Digital Marketing

COVID-19 effect: Inside the Patreon pivot

Patreon’s original event was scheduled to happen in a house on Rainey Street during the South by Southwest (SXSW) event over three days, but was cancelled when everything shut down due to the restrictions imposed to limit the spread of coronavirus.

Digital Marketing

Sprinklr and TikTok launch new advertising partnership

CX management platform, Sprinklr, is integrating with TikTok for in-feed video ads on the short-form video platform. It will enable ad campaigns to run on TikTok as well as other social media channels all within Sprinklr.

Digital Marketing

New HBF campaign promotes positive COVID-19 message

HBF, WA’s largest not-for-profit health fund, has launched a new campaign with the theme ‘Everything’s gonna be alright’ in the midst of the COVID-19 epidemic. The fund said it wanted to raise the spirits of the local community and honour those at home as well as the health community during this time.

Digital Marketing

How COVID-19 is impacting digital ad spend

Some 86 per cent of brands have changed their digital ad spend over the last month, with more than half reporting they are reviewing advertising plans on a daily basis, according to the COVID-19 Digital Ad Impact survey conducted by IAB Australia.

Digital Marketing

Building a digital asset management loop at Under Armour

Having an integrated, dynamic and highly automated content pipeline has become a reality for the team at Under Armour after shifting its digital asset management platform to the cloud and uniting its asset ecosystem across marketing and IT operations.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

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Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

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One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

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I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

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I am 57 and diagnosed in June 2009. I had a very long list of symptoms, some of which were. Keeping right arm close to my side while walk...

Nancy Tunick

Gartner survey: CMO spending hit by COVID-19

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Audible did such a great job on their marketing and at the same time, there are no false promises. The support, quality, variety all good...

Vitaliy Lano

Audible's brand plan to build the value of audiobooks

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Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

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