Digital Marketing News, Features, and Interviews

All the latest martech, adtech and customer technology news from ZineOne, Contxtful, AppLovin, Metadata, Search.io, Algolia, InMobi, Analytic Partners and LeanData.

For challenger telco brands like Aussie Broadband, the key to being able to compete against dominant players, Optus and Telstra, relies on being quick and nimble with its marketing initiatives.

Are we back to normal? It’s a question marketers are increasingly seeking an answer to as Australia continues its progress out of the pandemic in 2022. And it’s a question Reckitt Benckiser’s recently appointed marketing director for the consumer hygiene portfolio, Florence Paoli, is putting a lot of thought into.

Data can be incredibly helpful for marketers to optimise around the things they already know, but not so useful when it comes to those things they don’t know.

When you’re a business that’s all about enabling phone conversations, having a sonic identity is a no-brainer. But having achieved significant growth globally, Aircall’s co-founder knew it was time to up the ante on the eight-year-old company’s audio approach.

Google Analytics has become an essential tool for digital marketing. So when Google makes changes to this flagship analytics suite, it has a significant impact on the world’s marketers.

Endeavour Group is planning to work with brands directly as well as media agencies used by suppliers in order to provide opportunities across its new retail media network offering.

Building brand desire, opening up occasions and getting consumers to trade up are just some of the wins Moet & Chandon is already seeing from its world-first shoppable video advertising debut with New Corp Australia.

All the latest martech and adtech news from Metigy, OneSignal, AdLibertas, Branch, Optimizely, HubSpot, Slack, Smartsheet, Outfit and Blueshift.

Experimenting from the inside has provided the motivation for Naked Life Beverages to become the first Australian customer hosted in the ANZ Worldline Payment Solution showroom in Decentraland Metaverse, its chief says.

Many CMOs find themselves striving to build engaged communities to which they can market their products and services. Reddit chief marketing officer, Roxy Young, faces a very different challenge however, as she works to market what is essentially a highly engaged online community to product and service providers.

In the second of our new series of features exploring marketing technology assessment and utilisation, we look at how you can build the right culture and internal capability to maximise your chances of success.

The digital advertising industry may have chalked up a 22 per cent year-on-year increase in spend to $13.9 billion this past financial year, but latest figures are showing signs of softening growth.

Australian-owned and social media-led ecommerce brand, Showpo, recently adopted technology enabling it to utilise artificial intelligence (AI) models, allowing its clothing to be shown on a greater range of body sizes.

Australian-owned brand management and creative automation platform, Outfit, has been acquired by Smartsheet as part of plans to build out the latter’s digital management offering.

Havas Media Australia is claiming its new cookie-less programmatic advertising solution has delivered a 16 per cent uplift in user engagement for client, Baiada Group, against a cookie-less alternative.

All the latest martech, adtech and customer tech news from Lily AI, Teradata, Neustar, Marketplacer, Yotpo, Atomic.io, Lumos, Evorra, HubSpot and Infobip.

Adopting a test-and-learn mentality, crafting plenty of in-house, native creative and solid attribution models are key to achieving advertising results through TikTok, three Australian brands report.

Excelling at marketing demands a highly commercial and client-oriented approach, grounded in strong focus on the outcomes, according to Link Group CMO, Wendy Mak.

Marketers need to be able to track campaign effectiveness all the way through to customers and revenue, beyond merely website visitors and leads, if they’re to see the real story, according to Attributer.io co-founder, Aaron Beashel.

One of the questions that has accompanied the rise of social media influencers has been the authenticity of their recommendations. So perhaps it makes sense to do away with any pretence of reality altogether?