Digital Marketing News, Features, and Interviews

Prepare to have your mind blown: This weekend, the creator of the popular AdBlock software--which kills the ads you'd normally see while trawling the Web--launched a crowdfunding campaign to pay for ads encouraging people to use AdBlock and block Internet ads.

Mobile marketing budgets are expected to rise sharply in the next year as brands look to capitalise on what has become an increasingly preferred channel choice for consumers.

Waitrose is considering using mobile phone GPS technology to know when customers are close to stores to pick up online shopping orders.

For the first time since 2011, Yahoo topped Internet behemoth Google in Web traffic last month, according to Internet tracker comScore Inc.

Nearly one in four browsers are now armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said today

Adobe and IBM are leading the enterprise digital marketing platforms market as a host of traditional IT and marketing-oriented vendors tussle for CMO mindshare, Ovum claims.

The shopping experience is just one facet of what customers will expect from online brands in the future, a panel of retail industry representatives claims.

Multi-channel marketing is a must for brands today, but it doesn’t have to mean operating campaigns in all channels simultaneously.

Center stage at this year's Google I/O was a company honing its vision for a future beyond search

Although we are constantly surrounded by advertisements both online and offline, companies have no way to know whether we've actually seen what they're selling. That could change in the future, with the help of Google Glass.

Today’s mobile media audience is split equally between men and women, is driven primarily by price and social factors, and is using their mobile device through all stages of the purchase funnel, a new report claims.

Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements.

Marketers have traditionally relied on the four ‘Ps’ principle to get their message across to consumers. But brands need to now articulate a clear purpose, engage with personality and promise possibility if they’re to remain relevant in the new age of authenticity and dynamic one-to-one consumer exchange.

Brands ramping up their analytics capabilities need suitable frameworks in place to translate data into business insights that can be actioned by the right teams for maximum benefit, Bupa’s strategy leader claims.

For a long time, Tabcorp could enjoy the kind of complacency former government monopolies often feel entitled to: The luxurious lifestyle of the incumbent. We look at how the changing gambling industry transformed its customer view.

Guinness, the world's number one stout, is launching a new mobile marketing campaign using near field communication (NFC) technology in pub pumps to interact with consumers.

Online advertising expenditure in Australia in the past year to 30 June has leapt 14.6 per cent to $3.6bn, according to the latest Interactive Advertising Bureau (IAB) figures.

Marketers are continuing to struggle to make greater use of data within their function, according to the new Teradata Data-Driven Marketing Survey 2013.

Rovio, the Finland-based publisher of the super-popular series of Angry Birds mobile games has undergone a dramatic evolution since the first incarnation of its most famous title hit handhelds in 2009.

The need for authenticity took centre stage during ADMA's Global Forum in Sydney on 8 August.

Marketing is going through its own industrial revolution and brands will need to change their approach to content, digital and data if they’re to remain part of the customer’s new decision making process, an industry expert claims.