Digital Marketing News, Features, and Interviews

PC manufacturer, Lenovo, has inked a global partnership with Integral Ad Science to use the ad tech vendor’s machine learning platform to improve digital advertising campaign viewability.

Australian consumers are feeling more confident and looking to spend more online, yet brand advocacy and engagement with retailers is at an all-time low, a new consumer study reports.

Citibank is raising the bar on targeted customer engagement by offering location-specific dining recommendations to consumers signed up to its dining loyalty program.

Customers are increasingly in charge of their own purchase experience, making it vital that brands invest in digital technologies to help guide and manage those expectations, Isuzu’s new CRM and digital marketer claims.

Digital media technology company, Netccentric, will look to expand its social media influencer advertising platform locally after raising $12.5 million in an IPO and listing on the Australian Stock Exchange.

Deloitte CMO, David Redhill, reveals how the professional services giant salvaged its organisational branding strategy through a culture of participation.

Virgin Australia has confirmed the acquisition of Australian data analytics consultancy, Torque Data, for an undisclosed sum.

The future of customer engagement will see roles such as director of sales and marketing removed in favour of cross-functional teams and empowered employees that deliver ‘digihuman’ experiences, according to Bain and Company’s customer experience expert.

Judging by its huge sales numbers and unrivaled consumer interest in its products, you'd think that no company in the tech arena was more beloved than Apple. Think again. It turns out Samsung is the "most reputable" tech company in the world, at least according to a recent survey of more than 5,000 consumers.

Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.

The Cyber Lion award winners were announced recently in Cannes. Here are three simple things that bubbled up from those winning case studies that could help guide CMOs to digital marketing success.

Facebook is preparing a new way to show videos on the social network and opening the door to a new source of advertising revenue at the same time.

RedBalloon has signalled its intention to overhaul its digital presence and strategy with the appointment of new digital agency, Deepend.

Pilot scheme in London follows a successful six month trial in Norwich by Proxama and Exterion Media

In a sign of just how much investment is being injected into programmatic ad tech, RadiumOne has secured US$54 million in a new capital raising round to bolster its technology platform and growth ambitions.

Understanding business technology is no longer optional for marketers, it’s imperative if they’re to meet modern customer experience expectations, according to Ansell Asia-Pacific marketing director, Mitchell Mackey.

Customer experience is the new marketing agenda, and marketers must turn their attention to customer journeys, data and technology, and advocacy if they’re to survive in today’s experience economy.

Telstra-owned Ooyala has made its second acquisition in nine months, picking up cloud-based media logistics and workflow software vendor, Nativ, for an undisclosed sum.

NRMA has announced plans to run a second round of its startup funding program, Jumpstart, after inaugural participants confirmed significant seed capital from private investors.

Australian marketing leaders know they must become more customer-centric but many are fighting a corporate pace of change that’s too slow and a fear of failure.

Microsoft will be handing over its display advertising business to AOL in nine markets as part of a new partnership between the two companies that was announced Monday.