Digital Marketing News, Features, and Interviews

Strong customer data practices, an ecommerce optimisation platform and geolocation are all helping Australian retailer, Jeanswest, better personalise the digital shopping experience for its customers.

Many marketers are relying on the wrong parameters to personalise communications in a digital environment and should be tapping into irrational, emotional and contextual factors to win over today’s customer.

It’s not easy keeping a 160-year-old brand invigorated, especially when that brand plays in a market as hotly contested as financial services.

In order to survive globalised digitalisation, organisations must not only be innovative, but adapt and respond to changing consumer behaviour in a localised, contextual way, SDL CEO and founder’s claims.

Analytics and the cloud increasingly go hand in hand, and OpenText has provided the latest example with its Big Data Analytics service announced on Wednesday.

Merivale has appointed a new c-suite level marketing director as well as its first head of content.

​More than half of Australian marketers have larger teams than they had 12 months ago and the majority expect their marketing budgets to increase in the next year, a new survey has found.

A new campaign launched in advance of this year’s R U OK? Day is using data analytics to turn thank you letters into unique Origami shapes consumers can share with each other digitally.

In this second part of the seventh episode of the Closing the Gap podcast series, The Impossible Institute’s Dan Gregory talks story doing, not just storytelling.

Having chalked up more than 20 years' experience in the marketing, advertising and creative agency space, Exetel's CMO, Ben Colman, knows it takes a hands-on, collaborative approach to drive a more customer-centric marketing strategy.

Increasing globalisation, heavy competition, empowered customers in new markets, and fast-changing technologies means small and medium-sized enterprises (SMEs) are now no more immune to the marketing challenges traditionally faced by large multi-national organisations.

When your marketing budget is restricted, it is critical to make every dollar count. One organisation that successfully implemented its marketing strategy despite a restricted capacity to spend big was The Smith Family, which recently exceeded its benchmarks and transformed its website into a million-dollar fundraising channel

This has been happening for a while, and whether or not marketers choose to see the change that’s developing within the landscape, they need to realize that this “seismic shift,” as my co-author, Daniel Newman, likes to call it, is going to mandate changes to the way that practices have traditionally functioned.

AOL has acquired mobile ad tech platform, Millennial Media, for about US$250 million as it looks to bolster its in-app and mobile capabilities.

Marketers faced with the challenge of leveraging new technology and drawing on data insights to engage with customers, run the risk overcomplicating their practices in order to remain competitive. In this article, experts discuss what it takes to operate as a modern digital marketer and truly leverage all elements of the marketing mix effectively by tackling the common mistakes CMOs still make, and the inefficiencies they generate.

Two years on from deploying tag management, online insurance site, Greenstone, is looking to close the loop and achieve a single source of truth on customers and prospects by rolling out an audience management platform.

Display and retargeting ad services at Rakuten Marketing have grown by nearly 50 per cent over the last 12 months, while attribution is expected to be the big winner in 2016, the company claims.

Online entertainment network Machinima has reached a settlement with the U.S. Federal Trade Commission for failing to disclose it paid people to produce endorsement videos for the Xbox One gaming console.

If there is one thing Unleashed Software CMO, Anthony Mordech, has learnt from his career in marketing across multiple financial software companies, it’s to actively test and learn every step of the way.

In the first part of the seventh episode of the Closing the Gap podcast series, produced by BrandHook, we chat to acclaimed UK portrait photographer, Kristian Taylor Wood, about the importance of storytelling in understanding what consumers are doing in a digital world.

We have only just scraped the surface of the digital transformation of banking, and a complete rethink will be necessary if the sector is to reach its digital potential.