Digital Marketing News, Features, and Interviews

Digital Marketing

Retailers must embrace the Me2B revolution

Traditional department stores must be reimagined as showrooms or experience centres in the digital ecommerce revolution, and as just one touchpoint in a shopper’s journey.

Leadership

Tourism Australia, CBA, ING strive to define digital success

Marketing and IT leaders from the Australian Museum, Cancer Council, Commonwealth Bank, ING, and Tourism Australia discussed how they’re building a strategy for digital success during CMO’s recent Executive Connections event in Sydney, held in partnership with CIO magazine and ADMA.

Social Media

What it takes to be a social B2B marketer

The proliferation of social media platforms means the pressure is on B2B marketers to be more proactive than ever to listen and actively engage with their customers.

Leadership

Enabling the right business structure for digital transformation

Defining what digital means to your organisation, as well as having guiding principles on the accountability of marketing and IT, are key to digital transformation, according to panellists at the CMO, CIO and ADMA’s Executive Connections event in Melbourne.

Digital Marketing

Closing the gap Episode 8: John Broome on building an intuitive brand bond

The importance of building an intuitive bond with consumers is vital in this era of connected customers. In the eighth episode of the Closing the Gap podcast series, Kelloggs A/NZ marketing director, John Broome, talks about how the FMCG brand is endeavouring to do just that.

Digital Marketing

Cochlear's customer lifecycle marketing plan

Becoming a customer experience-oriented company requires customer intelligence, strategy and cultural change, along with a healthy investment into technology and content, according to hearing implant producer, Cochlear.

Social Media

Aussie startup taps into social advocacy for brands

A home-grown social site facilitating peer-to-peer recommendations between consumers while providing brands with data-driven insights into their customer advocates has officially launched in Australia.

Leadership

What Marvel Comics has taught us about marketing

With three movies set to release in theatres in 2015, including the newest iteration of the Fantastic Four, not to mention a dizzying array of comic book releases, I wouldn’t be surprised if this is a banner year for Marvel Entertainment. These superhuman marketing capabilities made me think: What can we as marketers learn from Marvel?

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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