Digital Marketing News, Features, and Interviews

Digital Marketing

Australian online ad spending hits $3.6bn: IAB

Online advertising expenditure in Australia in the past year to 30 June has leapt 14.6 per cent to $3.6bn, according to the latest Interactive Advertising Bureau (IAB) figures.

Digital Marketing

Angry Birds: From gaming hit to media platform

Rovio, the Finland-based publisher of the super-popular series of Angry Birds mobile games has undergone a dramatic evolution since the first incarnation of its most famous title hit handhelds in 2009.

Leadership

Digital's rise into the heart of marketing: Adobe's Brad Rencher

Despite their obvious importance, digital and social remain distinct activities within many marketing teams. But CMOs must integrate these channels into the one customer journey if they’re to remain at the top of their game, Adobe’s digital chief claims.

Digital Marketing

Five reasons Jeff Bezos wants the Washington Post

There's no shortage of speculation about why Amazon founder Jeff Bezos is buying the Washington Post. It could be for access to local news, content deals involving the Amazon Kindle, political self-interest or even ego.

Digital Marketing

Is Amazon really a low-margin cloud business?

A startup competitor to Amazon Web Service's cloud computing platform is accusing the company of engaging in a "fake price war" and inflating the prices of its services.

Digital Marketing

5 Ways to Track In-Store Customer Behavior

There's a fine line between tracking the behaviors of customers in your brick-and-mortar store and spying on them. The technology discussed here uses data from customers' smartphones in conjunction with opt-in apps to offer patrons deals and show retailers what's happening in their stores.

Digital Marketing

Market automation reaches tipping point with CMOs: Ovum

Marketing automation is reaching a tipping point that will see it become more readily adopted across organisations, according to new research from Ovum’s Digital Marketing and Connected Customer practice.

Leadership

Why your B2B content marketing strategy isn’t working

B2B marketers have become obsessed by content marketing, but their approach is largely mediocre and isn’t changing the customer’s behaviour enough to move the commercial needle, an industry advisory group claims.

Digital Marketing

12 predictive analytics screw-ups

Whether you're new to predictive analytics or have a few projects under your belt, it's all too easy to make gaffes. "The vast majority of analytic projects are riddled with mistakes," says John Elder, CEO at data mining firm Elder Research.

Social Media

Zuckerberg says no ads on Instagram -- at least, not yet

Instagram users fretting about ads clogging up their image feed can breath easy, at least for now. Facebook said Wednesday it has no immediate plans to put ads in its photo-sharing app -- though make no mistake, they are coming eventually.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

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Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

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Yes Machinery

Image intelligence:10 must-see infographics for marketers

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digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

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Djordje Milutinovich

​Understanding customer experience from the inside out

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