Leadership
Today’s marketers are experiencing high levels of “infobesity” that can cause a disconnect between their brand and customers.
Digital Marketing
Teradata has become the latest vendor to introduce data management platform capabilities into its marketing cloud, aimed at unifying advertising and marketing data for real-time customer interactions across all channels.
Leadership
For the past five years, Just Group has been on a digital journey to revolutionise its online retailing strategy and expand its customer reach.
Digital Marketing
Etihad Airways is rolling out Adobe’s marketing, creative and document management solutions in order to lift the group’s digital guest experiences and capabilities to new heights. The new partnership reflects a $25 million investment into improving guest services, and is just one element of a transformative technology strategy that stretches across the group’s customer, digital, analytics and operational activities.
Digital Marketing
Australia is fast approaching the tipping point where mobile is acknowledged as the primary device to reach and engage consumers on, Marchex’s new country manager claims.
Digital Marketing
IBM has launched a new data exchange within its Marketing Cloud offering, aiming to help marketers better connect data across their environments and engage customers in the right moment.
Leadership
For Crown Resorts CMO, Christopher Coyne, data-driven customer engagement and loyalty are key to long-term growth.
Digital Marketing
Customer loyalty lies at the heart of ING Direct’s latest efforts to target customers in their moment of need using a combination of sophisticated data analytics, insight and real-time communication.
Social Media
Not enough is being done by organisations to have real-time, authentic conversations with customers that build deeper, long-lasting relationships, according to IBM’s GM of customer platforms.
Digital Marketing
Etihad Airways has partnered up with Australia’s flybuys customer loyalty program allowing shoppers to accrue and redeem air miles on its international flights. The partnership is the first time the flybuys program has had an airlines partner since the demise of Ansett in 2001.
Leadership
Global data and tag management company, Ensighten, has raised US$53 million in debt and equity financing to further its plans to expand its omni-channel customer management offering.
Leadership
Customer experience software vendor, MaritzCX, has opened its Sydney office, already enlisting Qantas, JAX Tyres and Public Transport Victoria as some of its domestic clients.
Social Media
In a data-saturated era, the pressure is on marketers to find simpler ways to keep analytics targeted and relevant.
Social Media
Just like dating, the online shipping experience is about fostering and ongoing, trusting relationship, Redballoon CEO, Nick Baker claims.
Digital Marketing
Two location-based services trials united in their use of beacon technology and desire to improve onsite experiences, but very different in terms of business objectives, have launched on opposite sides of the country.
Leadership
Beautiful products and great experiences are the key to powerful brands, Xero’s CMO and well-known marketing technologist, Andy Lark, claims. To get there, marketers need to become “creative technologists” who embrace a set of “power laws” driven by platforms, data and real-time customer engagement.
Digital Marketing
Experts in new business acquisition discuss the best places and ways to find prospective buyers for your products or services.
Digital Marketing
The speed and scale of business today means few companies can have a personal relationship with their customers like the shopkeepers of yesteryear, but data and marketing automation can help fill the gap.
Digital Marketing
Behavioural research firm, Gateway Research, claims to have completed the world’s largest single store eye tracking study across 300 Australian shoppers in partnership with Nestle and Woolworths.
Digital Marketing
Mobile and video display advertising have boosted general digital display results to their highest share of overall annual expenditure in 2015, the latest Interactive Advertising Bureau (IAB) figures reveal.
Leadership
The pressure is on organisations to optimise the value of social media, cloud-based computing, mobile technology and big data analytics by embracing digital transformation from the top down. Yet according to a new study, one third of companies still have businesses split between digital and traditional practices, and only one in 20 claim a seamless customer experience across channels throughout the purchase cycle
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
