Digital Marketing News, Features, and Interviews

The proliferation of virtual assistant technology means organisations can now leverage more innovative ways to enhance customer experience and improve retention rates.

More than ever before, Australian B2B buyers are adopting digital at every stage of the customer journey, a recent report found.

A number of service-based industries have not progressed beyond the fundamentals of customer service at a time when consumer expectations are reaching new heights, a new report found.

No technology will fix a CMO’s problems unless they first get their marketing strategy and structure in order, skill up their teams appropriately, and become stewards of data, Bluewolf’s global CMO claims.

Adobe has acquired the assets of ComScore’s Web analytics business, Digital Analytix, in a bid to further the analytics capabilities of its Marketing Cloud. The deal was one of two marketing analytics purchases announced in the US last week.

The head of partnerships for Google Cardboard says compelling content will ultimately make virtual reality succeed, and he encourages innovative individuals to get going on creating immersive and unique VR experiences.

Researchers in Singapore began a two-year trial this week of a smartphone app that attempts to use artificial intelligence to influence the real world decisions of users.

David Jones CMO, David Robinson, sees his role as one of business leadership and collaboration, as much as marketing strategy. For the past two years, he has been spearheading a transformation of David Jones’ marketing function, using customer insights, digital channels, content and data as his tools for change.

David Jones will launch a customer loyalty program as part of a three-pronged strategy to better understand and engage with its customer base.

Global performance management company Nielsen and data and analytics provider Veda announced a new collaborative solution for marketers and advertisers to better identify and track marketing strategies against their own targets and not the market.

Industry disruption caused by an unlikely competitor and the uberisation of business have become dominant concerns of the c-suite, a global IBM report revealed.

Zeta Interactive, the US-based email marketing player founded by ex-Apple CEO, John Sculley, is looking to take on marketing cloud giants such as Apple, Oracle and Salesforce after picking up the customer relationship management division of eBay Enterprise.

It can be hard to build a relationship with someone whose name you don’t know. Turning anonymous transactions into relationships is a challenge that’s also confronted Australia Post, which each day provides services to tens of thousands of anonymous walk-in customers. Anonymous transactions deliver revenue, but they reveal nothing about the demographics, motivations or past histories of those making them.

Leveraging deeper customer insights to drive personalised experiences requires more than simply customer journey mapping, according to SugarCRM CMO, Jennifer Stagnaro.

Australian smartphone owners spent almost 35 hours engaging with digital content either via the Web or an installed app during August 2015, a new report has found.

Australia Post could invest $100 million in the next few years in emerging local ecommerce businesses as part of efforts to drive innovation in digital services for its customers.

Aldi’s marketing director has taken out the Marketer of the Year Award at this year’s ADMA Awards, while a campaign about no-frills air travel and a risqué piece on testicular cancer dominated other categories.

Using data-driven customer insights to proactively engage with and lift the value of every customer interaction is the cornerstone of ANZ Bank’s ‘Strategic next best conversation’ program.

Some chief digital officers have responsibility for the digital transformation of a brand or company. For Cat Matson in Brisbane, her responsibilities scale out to the transformation of an entire city.

Australian marketers are entering the second wave of digital transformation where digital evolves from a channel play and experiment and becomes the engine across organisations, workflows and customer experience enablement.

Shopping app, Catchoftheday, has launched its Club Catch loyalty program, a fee-based, online-only club where members are rewarded for their loyalty with perks like free shipping, priority access to deals and 7-day customer service.