Digital Marketing News, Features, and Interviews

Social Media

Making social media marketing accountable: MGM Resorts

Social media is becoming a key channel for marketers thanks to its wealth of paid, owned and earned opportunities. But according to the social media manager for MGM resorts, it wasn’t so long ago that social was the “red-headed stepchild” in the corner of the room that everyone pointed at as part of the family but treated separately.

Digital Marketing

Sportsbet’s top 3 data visualisation commandments

Presenting data visualisaiton in graphs for marketing people to easily understand can be improved through the use of colour and putting in key takeaway data, according to Sportsbet's head of online analytics, Tony Gruebner.

Digital Marketing

Mi9 launches customer data services division

Nine Entertainment’s Mi9 business has launched a data services division to give Australian clients access to its customer data, as well as new analytics, profiling and data-driven measurement services.

Digital Marketing

Improving customer loyalty through technology innovation at Ulta Beauty

Recognising customers regardless of channel, and engaging with them in a personalised and relevant way, has been a huge challenge for marketers. But thanks to a new campaign management platform and single view of the customer, these are becoming realities for US-based beauty products retailer, Ulta Beauty.

Digital Marketing

Thinking of fans as customers: Australian Rugby Union's data journey

Football fans are used to putting up with a lot – poor weather, poor umpiring and for some teams, poor performances. But in an era where competition for fans – and their money – is fierce, football codes need to begin thinking of them more like customers than hardcore loyalists.

Digital Marketing

Serving the consumer better through analytics

Seeing consumers through data, as well as improving operational efficiency and ad delivery for its advertisers, is becoming a reality for the team at REA Group, which owns media brands such as Realestate.com.au and property.com.au.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

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Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

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Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

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