Getting Intimate with CX Ep10: Country Road’s brand and CX leader on using digital for staff empowerment

In Episode 10 of this new podcast series, BrandHook MD, Pip Stocks, talks with Country Road GM of brand and customer experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation.  

Col recently joined Country Road to the lead the focus on further building this iconic Australian brand and the overall customer experience. He is a passionate marketer with experience working across Australia, Europe, Asia, UK and USA.  Prior to Country Road, Col globally headed up marketing and Ecom at Cotton On; as well as marketing at Target Australia. Before moving to Australia he spent most of his career at Disney and Sony PlayStation in European roles.

Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.

 

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