In Episode 9 of this new podcast series, BrandHook MD, Pip Stocks, catches up with VicSuper executive manager of marketing, insights and experience, Sara Daymond, about why there’s no point only progressing something around the edges if you want to truly improve your customer experience, and how seamless interaction is vital to success.
Daymond leads the marketing team in building member engagement, helping deliver new organic growth and positioning the VicSuper brand. Daymond and her team are responsible for VicSuper’s member and employer communications and campaigns, sustainability initiatives, market research, data analysis, digital activity and business development. A passionate advocate of member education and the customer experience, Daymond has worked in roles across distribution, product management, strategy and marketing for institutions such as AXA/AMP, Esanda Finance, ANZ Funds Management and Plum Financial Services.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
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Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
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So many words, so little business benefit.
Brett Iredale
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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
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Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
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Its a informative post thanks for sharing
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The people and process smarts needed to excel in omnichannel retailing