In Episode 9 of this new podcast series, BrandHook MD, Pip Stocks, catches up with VicSuper executive manager of marketing, insights and experience, Sara Daymond, about why there’s no point only progressing something around the edges if you want to truly improve your customer experience, and how seamless interaction is vital to success.
Daymond leads the marketing team in building member engagement, helping deliver new organic growth and positioning the VicSuper brand. Daymond and her team are responsible for VicSuper’s member and employer communications and campaigns, sustainability initiatives, market research, data analysis, digital activity and business development. A passionate advocate of member education and the customer experience, Daymond has worked in roles across distribution, product management, strategy and marketing for institutions such as AXA/AMP, Esanda Finance, ANZ Funds Management and Plum Financial Services.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”
Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.
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