In Episode 8 of this new podcast series, BrandHook MD, Pip Stocks, talks with Meridian Energy Australia and Powershop Australia CEO, Ed McManus, about the importance of creating easy and quick experiences for customers - and being honest about what you can truly deliver as a brand.
Ed became the CEO of Powershop Australia and Meridian Energy Australia in January 2016. Beginning his career as a medical research scientist after completing a PhD in Biochemistry, he spent several years working for one of the world’s largest pharmaceutical companies, GlaxoSmithKline. This was followed by a move into the media industry, working for realestate.com.au in roles across sales and marketing, operations, and pricing strategy.
Ed then made the decision to do something that would positively impact the future of his children’s lives and sought out an opportunity in the renewable energy space. This led to his leap to Powershop, ranked by Greenpeace as Australia’s greenest energy company (2014 & 2015). Powershop gives customers transparency and control over their energy and now powers more than 100,000 households and businesses from across Victoria, New South Wales and Queensland.
Meridian Energy Australia owns and operates the Mt Mercer wind farm in Victoria and the Mt Millar wind farm in South Australia, and is part of Meridian, the largest 100% renewable energy company in Australasia.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
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If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty interesting article to read. I will learn more about this company later.
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