In Episode 8 of this new podcast series, BrandHook MD, Pip Stocks, talks with Meridian Energy Australia and Powershop Australia CEO, Ed McManus, about the importance of creating easy and quick experiences for customers - and being honest about what you can truly deliver as a brand.
Ed became the CEO of Powershop Australia and Meridian Energy Australia in January 2016. Beginning his career as a medical research scientist after completing a PhD in Biochemistry, he spent several years working for one of the world’s largest pharmaceutical companies, GlaxoSmithKline. This was followed by a move into the media industry, working for realestate.com.au in roles across sales and marketing, operations, and pricing strategy.
Ed then made the decision to do something that would positively impact the future of his children’s lives and sought out an opportunity in the renewable energy space. This led to his leap to Powershop, ranked by Greenpeace as Australia’s greenest energy company (2014 & 2015). Powershop gives customers transparency and control over their energy and now powers more than 100,000 households and businesses from across Victoria, New South Wales and Queensland.
Meridian Energy Australia owns and operates the Mt Mercer wind farm in Victoria and the Mt Millar wind farm in South Australia, and is part of Meridian, the largest 100% renewable energy company in Australasia.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
