How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
Tammy Marshall is the founder of The B Hive, an innovation and change management consultancy that specialises in the hospitality and tourism sectors. The group launched in December 2016 and focuses on the business transformation required as the types of experiences customers expect ramps up.
With more than 25 years’ experience, she has led iconic brands and has a proven track record in establishing strategically aligned brands, cultures and operating models that put both the company’s customers and its people centre stage.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
As the need for digital media and media buying becomes stronger than ever to effectively ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Necessity has always been the mother of invention. And amid the challenges and uncertainty COVID-19 ...
In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.
Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.
In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.
For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.
Remote working has gained a lot of attention in the past few months. And the key driver to the smooth workflow of remote working is obvio...
varun
How to manage social media during Covid-19
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Rochie Grey
Will 3D printing be good for retail?
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Sylvie
How this alcohol-free spirits brand rode the health and wellness wave
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kenzopoker1
CMO's top 8 martech stories for the week - 9 July 2020
Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...
Abi TCA
CMOs: Let middle managers lead radical innovation