In Episode 4 of this new podcast series, BrandHook MD, Pip Stocks, talks with Karen Lawson about what’s missing amid all the technology and data helping organisations improve their customer experience approach, and how to balance knowledge with trust, authenticity and a human touch.
Karen Lawson is an award-winning business executive and leader in the digital industry. As the CEO of Slingshot, Australia’s leading corporate accelerator program, Karen is using her proven experience in driving reinvention and transformation to help the world’s biggest brands stay ahead of disruption.
Prior to her role at Slingshot, Karen served as CEO of CareerOne, a joint venture between News Limited and Monster Worldwide. With a remit to forge a new digital strategy, Karen restructured the business from a traditional job board into a leading targeting and digital business offering media, employer branding, SaaS and sourcing solutions. She also served as General Manager – Business at Yahoo!7 where she held full commercial and operational responsibility for data, advertising, publishing, technology, search, mobile and strategic partnerships, including the Microsoft Bing alliance.
Karen’s commitment to driving innovation and disruption but also to promoting female leadership resulted in being selected as UN ambassador for Womens Entrepreneurship Day, a Nominee for Telstra Woman of the year, selected Pledge 1%’s Women Who Lead, and the Australian Growth Company Awards 2015.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
yes AI should be a course so many People Use AI https://g-techsolutions.com...
M Abdullah Khan
Is AI on course to take over human creativity? - Modern creative - CMO Australia
Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.
Pooja Gupta
Donut King takes in-store marketing to the next digital level
this is very benefit for us we can through all the thing in this and its very benefit for city personhttps://g-techsolutions.com...
M Abdullah Khan
What does the Oculus Rift launch mean for marketers?
as we all known AI is very spread and alot of companies used ai and we take alot of work from AI https://g-techsolutions.com...
M Abdullah Khan
Making sense artificial intelligence - Food for thought - CMO Australia
virtual marketing have as much benefits as also disadvantageshttps://g-techsolutions.com...
M Abdullah Khan
The ethical debate facing marketers around virtual reality - Data-driven marketing - CMO Australia