In Episode 4 of this new podcast series, BrandHook MD, Pip Stocks, talks with Karen Lawson about what’s missing amid all the technology and data helping organisations improve their customer experience approach, and how to balance knowledge with trust, authenticity and a human touch.
Karen Lawson is an award-winning business executive and leader in the digital industry. As the CEO of Slingshot, Australia’s leading corporate accelerator program, Karen is using her proven experience in driving reinvention and transformation to help the world’s biggest brands stay ahead of disruption.
Prior to her role at Slingshot, Karen served as CEO of CareerOne, a joint venture between News Limited and Monster Worldwide. With a remit to forge a new digital strategy, Karen restructured the business from a traditional job board into a leading targeting and digital business offering media, employer branding, SaaS and sourcing solutions. She also served as General Manager – Business at Yahoo!7 where she held full commercial and operational responsibility for data, advertising, publishing, technology, search, mobile and strategic partnerships, including the Microsoft Bing alliance.
Karen’s commitment to driving innovation and disruption but also to promoting female leadership resulted in being selected as UN ambassador for Womens Entrepreneurship Day, a Nominee for Telstra Woman of the year, selected Pledge 1%’s Women Who Lead, and the Australian Growth Company Awards 2015.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.
In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.
To win in customer experience, brands need to take back control of their technology.
According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.
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