Getting Intimate with CX Ep 4: How not to overstep customer boundaries, according to Slingshot CEO, Karen Lawson

In Episode 4 of this new podcast series, BrandHook MD, Pip Stocks, talks with Karen Lawson about what’s missing amid all the technology and data helping organisations improve their customer experience approach, and how to balance knowledge with trust, authenticity and a human touch.

Karen Lawson is an award-winning business executive and leader in the digital industry. As the CEO of Slingshot, Australia’s leading corporate accelerator program, Karen is using her proven experience in driving reinvention and transformation to help the world’s biggest brands stay ahead of disruption.

Prior to her role at Slingshot, Karen served as CEO of CareerOne, a joint venture between News Limited and Monster Worldwide. With a remit to forge a new digital strategy, Karen restructured the business from a traditional job board into a leading targeting and digital business offering media, employer branding, SaaS and sourcing solutions. She also served as General Manager – Business at Yahoo!7 where she held full commercial and operational responsibility for data, advertising, publishing, technology, search, mobile and strategic partnerships, including the Microsoft Bing alliance.

Karen’s commitment to driving innovation and disruption but also to promoting female leadership resulted in being selected as UN ambassador for Womens Entrepreneurship Day, a Nominee for Telstra Woman of the year, selected Pledge 1%’s Women Who Lead, and the Australian Growth Company Awards 2015.

Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

More whitepapers

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in