Episode 2 of the latest BrandHook podcast series on Getting Intimate with Customer Experience is now live!
This week, BrandHook MD, Pip Stocks, talks with Jane Zantuck from National Gallery of Victoria about the cultural hub's latest exhibitions and what makes them tick.
With extensive public relations, advertising and marketing experience, Jane has worked across a broad range of local and global brands, from the State Library of Victoria to Ford Motor Company, and on projects including the Prime Minister's Awards for Community and Business Partnerships and Pavarotti on the Park.
As a director of the global public relations firm, Weber Shandwick Worldwide, Jane project managed the media, marketing and event program for the opening of The Ian Potter Centre: NGV Australia in 2002, and the re-opening of NGV International in 2003. Jane subsequently moved in house as the NGV marketing manager and was appointed head of marketing in 2013. Recent highlight campaigns include Andy Warhol / Ai Wei Wei and Van Gogh and the Seasons, the two most visited ticketed exhibitions in the history of the NGV.
In the midst of the strife of the COVID-19 pandemic, we’ve seen a flourishing of ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.
How to avoid the bottom drawer, and how to get value from the work you’ve paid for
Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic
The versatility of Live Chat is really what surprises me. I’ve seen it being used not only for customer support, but also as a tool to in...
Drishti Shah
Why Bupa tapped WhatsApp for new customer messaging channel
Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...
George David
foodpanda launches blockchain-based out-of-home advertising campaign
Did anyone proofread this document before it was published?
Beau Ushay
CMO Momentum 2020: How to embrace agile marketing
An honest and hardworking conveyancer doesn't need a marketing strategy. His past clients will spread the word for him. These days the ho...
Bagen Andrea
What this millennial marketer is doing to shake up conveyancing
Love the post. It is so insightful for companies getting stuck in their habits and missing out on the role innovation can have on revenue...
Alessia Del Genio
How Lego built its culture of innovation, brick by brick