Episode 2 of the latest BrandHook podcast series on Getting Intimate with Customer Experience is now live!
This week, BrandHook MD, Pip Stocks, talks with Jane Zantuck from National Gallery of Victoria about the cultural hub's latest exhibitions and what makes them tick.
With extensive public relations, advertising and marketing experience, Jane has worked across a broad range of local and global brands, from the State Library of Victoria to Ford Motor Company, and on projects including the Prime Minister's Awards for Community and Business Partnerships and Pavarotti on the Park.
As a director of the global public relations firm, Weber Shandwick Worldwide, Jane project managed the media, marketing and event program for the opening of The Ian Potter Centre: NGV Australia in 2002, and the re-opening of NGV International in 2003. Jane subsequently moved in house as the NGV marketing manager and was appointed head of marketing in 2013. Recent highlight campaigns include Andy Warhol / Ai Wei Wei and Van Gogh and the Seasons, the two most visited ticketed exhibitions in the history of the NGV.
In the latest ADMA Think Tank, leaders from across Australia’s corporate landscape debate modern attitudes ...
Necessity has always been the mother of invention. And amid the challenges and uncertainty COVID-19 ...
In this guide, you will learn: The importance of marketing intelligence as key to customer ...
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia
Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...
soham
How to manage social media during Covid-19