To DMP or not to DMP?
There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?
Getting Intimate with CX Episode 2: Jane Zantuck, National Gallery of Victoria
- 25 July 2017
- 0:20:17
- Download MP3
Episode 2 of the latest BrandHook podcast series on Getting Intimate with Customer Experience is now live!
This week, BrandHook MD, Pip Stocks, talks with Jane Zantuck from National Gallery of Victoria about the cultural hub's latest exhibitions and what makes them tick.
With extensive public relations, advertising and marketing experience, Jane has worked across a broad range of local and global brands, from the State Library of Victoria to Ford Motor Company, and on projects including the Prime Minister's Awards for Community and Business Partnerships and Pavarotti on the Park.
As a director of the global public relations firm, Weber Shandwick Worldwide, Jane project managed the media, marketing and event program for the opening of The Ian Potter Centre: NGV Australia in 2002, and the re-opening of NGV International in 2003. Jane subsequently moved in house as the NGV marketing manager and was appointed head of marketing in 2013. Recent highlight campaigns include Andy Warhol / Ai Wei Wei and Van Gogh and the Seasons, the two most visited ticketed exhibitions in the history of the NGV.
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